Industry expert takes the helm at VMob UK/Europe
Global expansion continues for internationally-awarded New Zealand mobile marketing company VMob (NZAX: VML) as they
today announced the appointment of 20-year industry veteran Graham Halling as Sales Director for UK and Europe markets.
Based in London, Graham’s focus will be squarely on cultivating the existing client base in mainland Europe and
expanding the UK business where a significant project pipeline exists.
Joining VMob from Shopitize, a prominent smartphone-centred shopper marketing and insights business, Graham has been
involved in developing business strategies for major UK and European brands including Wegener DM, News International and
Saga as well as holding numerous consultancy and non-executive roles advising companies on technology adoption, evolving
consumer behaviour and Futurology.
Former roles include Digital Business Director at Spoke-Interactive and senior Business Development roles at Orange UK
and France Telecom Group.
About VMob
The VMob mobile marketing platform, built specifically for retailers, uses in-store beacon functionality, mobile
vouchers and mobile loyalty to increase store traffic, improve in-store experience and build loyalty. All app content is
tailored specifically to each shopper by our big data platform, running on the Microsoft Azure network, using a
combination of historic information and live data points such as location, weather and nearby events. VMob is based in
Auckland, New Zealand and is listed on the NZX Alternative Market (NZAX: VML).
The Company has already achieved success in worldwide markets with strong partnerships and clients including McDonald’s
Netherlands, Sweden and Japan, Exxon, DDB, Telkom Indonesia, Telecom New Zealand, Vodafone, Yellow Pages, Heart of the
City and Loyalty New Zealand.
Visit www.vmob.co for further information.
ENDS