Whale Watch Kaikoura Take Digital Dip with New App
Renowned Eco-Tourism Operator release a free mobile app to promote sustainable tourism
Christchurch, New Zealand, November 11, 2014– New Zealand Eco-tourism operator Whale Watch Kaikoura have launched a
mobile application making their award-winning marine wildlife tours more interactive than ever before.
The app, which was designed by Christchurch digital agency Cabbage Tree Creative, encourages New Zealanders to get
involved with the conservation of the Kaikoura environment, as well as educating the large number of international
tourists embarking on the tours about the significance of the local landscape and wildlife.
Whale Watch Kaikoura long been committed to the protection of native mammals and natural resources since their
beginnings in the late 1980s. Marketing Manager Lisa Bond felt it was important to bring the message of conservation to
a new generation of international visitors and young New Zealanders who tend to consume a lot of information through the
latest mobile devices and technology.
“Our aim was to create an app which would aid our visitors in learning about the amazing marine life that can be sighted
on our tours as well as send out a conservation message with a challenge aspect to it.”
The Conservation feature on the app sets out environmental challenges to get involved activities such as cleaning up our
plastic and being responsible tourists while travelling around the country. Coastal pollution continues to be a
significant threat to a number of these species, whose numbers have diminished over the years.
Bond said one of the highlights of the app is the real-time GPS tracking that allows tourists to ‘find their current
location’ while taking the tour and identifies upcoming points-of-information along the journey.
‘Being able to check-in to the app and see real-time where you are throughout the tour is great.’
Other features include high-quality images and facts about the all the breeds of whales, dolphins, seals and marine
birds that frequent the coastline of Kaikoura.
The app is available for free download from the Google Play Store and the iTunes App Store.
ENDS