Ford Ranger is New Zealand’s favourite truck, again outselling Toyota HiLux
Auckland, 4 November 2014 - With provisional sales of 628, Ford’s award-winning, 5-Star safety rated Ranger is the
country’s most popular truck as it once again led the segment in monthly sales in October.
The best-selling Ford Ranger has also continued to win awards and comparison tests against increasingly stiff
competition. Late last year it was named NZ4WD Magazine’s 2013 4WD of the Year and more recently, the Ford Ranger came out on top in NZ4WD Magazine’s big 2014 ute shootout, which compared the Ford Ranger against all major competitors, including those that have had
major recent upgrades.
With so much attention and the continued accolades, the Ford Ranger continues to win over private and business customers
with many customers making the switch from key competitors.
“That’s perhaps the most satisfying – seeing so many customers, private and fleet, making the switch to the Ranger,”
said Corey Holter, Managing Director. “And for us it’s all about the customer. We’re confident we have the best truck on
offer in New Zealand and Kiwis are agreeing with us.”
“We’re really proud of the Ranger and its 2014 performance – having delivered all-time sales records three times this
year, including back to back records in September and October,” added Holter.
Design and Engineering of the Ford Ranger
The entire range, both 2WD and 4WD models, possesses a level of cutting-edge technology and 5 Star Safety that puts
other utes (including Ranger’s primary competitor, the Toyota Hilux) in the shade.
Ford New Zealand Marketing Manager, Chris Masterson, said Ranger had struck a chord with customers in New Zealand.
“The fact that Ranger was designed and engineered just over in Australia means it has proven capability in harsh
conditions; something that our customers recognise,” he said. “It’s a vehicle that fits perfectly with the requirements
of customers across New Zealand and the world.
“When you look at the Ranger model lineup, with customer-inspired features like Bluetooth connectivity, 5-star ANCAP
safety across the range and then add in high levels of refinement and capability, it provides customers with something
more than just a work ute.”
Masterson said with Rangers in both 2WD and 4WD configurations, including the range-topping Wildtrak 4WD, there was a
Ranger to suit most customers looking for a ute with the features they want and desire in a ute.
ENDS