NBA and Spark announce marketing partnership in New Zealand

Wednesday, 29 October 2014, 2:29 pm
Press Release: Spark NZ

NBA AND LEADING DIGITAL SERVICE PROVIDER SPARK ANNOUNCE MARKETING PARTNERSHIP IN NEW ZEALAND

Spark to Tip-Off Partnership by Offering NBA League Pass on Discount to its Home Broadband Customers

Fans can visit www.spark.co.nz/watchnba for information on NBA League Pass with Spark

Photo caption: New Zealander Steven Adams is making his mark in the NBA

NEW ZEALAND, Oct. 29, 2014 – The National Basketball Association (NBA) and Spark New Zealand Trading Limited (Spark) today announced that they have entered into a marketing partnership in New Zealand.

To celebrate the launch of the partnership, Spark will offer its home broadband customers a discount on NBA League Pass and League Pass Premium annual subscriptions beginning next month. Spark will also conduct retail promotions to give fans the chance to win exciting NBA-themed prizes.

“Basketball is one of the most popular sports in New Zealand and now that our own Steven Adams is making his mark in the NBA, we expect our customers to tune-in in large numbers to watch this phenomenal competition,” said Chris Quin, Chief Executive Spark Home, Mobile and Business. “We’re partnering with the NBA to make sure they can watch the games wherever and whenever they want on NBA League Pass over the Spark Network and we’re offering a discount while we’re at it. This partnership is part of our broader strategy to bring our customers more of what they want by forming long-term relationships with premium international brands.”

“The NBA is thrilled to welcome Spark, the leading digital services provider in New Zealand to the NBA family,” said Francesco Suarez, Vice President of Global Marketing Partnerships & Events, NBA Asia. “With its world-class service offerings, Spark is the ideal partner for the NBA to provide our fans with added access to the growing selection of NBA content including NBA League Pass, online destinationSportal.co.nz/NBA, NBA New Zealand Facebook and Twitter pages and online store NBAStore.co.nz.”

Visit www.spark.co.nz/watchnba for more information on NBA League Pass with Spark. For the latest news and updates, follow the NBA on Twitter at www.twitter.com/NBANewZealand and Facebook at www.facebook.com/NBANewZealand. Visit NBAStore.co.nz to view the latest NBA-branded merchandise. For all things NBA, visit www.sportal.co.nz/NBA.

ENDS

[The discount on NBA League Pass for Spark customers will be 15 percent and will be available from Thursday 6 November.]

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