Air New Zealand’s epic safety video the most popular yet

29 October 2014

Air New Zealand’s epic safety video the most popular yet

With close to 120,000 people viewing it online every hour, Air New Zealand’s latest Hobbit-inspired safety video, The Most Epic Safety Video Ever Made, has become the airline’s most popular video to date, clocking up a record 16 million online views within a week of release.

The video stars cast members from all three films in The Hobbit Trilogy including Elijah Wood (Frodo Baggins), Dean O’Gorman (Fili the Dwarf) and Sylvester McCoy (Radagast). It also features cameos from The Hobbit Trilogy director Sir Peter Jackson, Weta Workshop Co-Founder Sir Richard Taylor and the director of the video, Kiwi filmmaker Taika Waititi.

The large-scale viewing of the safety video reflects the fans enthusiasm for the December release of the highly anticipated The Hobbit: The Battle of the Five Armies, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM).

Air New Zealand Head of Global Brand Development Jodi Williams says the airline is thrilled by the popularity of the video.

The video has been viewed by more than eight million viewers on YouTube, six million on Facebook and a further 1.6 million on Youku in China. It has also been featured in numerous media outlets worldwide including CNN, NBC News, the Daily Mail and The Telegraph.

“We set out to make the most epic airline safety video ever to celebrate our three-year partnership with The Hobbit films and the uptake has been just that. The number of people watching it, the feedback from customers and the coverage generated by global media outlets has been outstanding,” says Ms Williams.

The Most Epic Safety Video Ever Made has quickly eclipsed the airline’s first Hobbit-inspired safety video, An Unexpected Briefing (2012) which clocked up more than 12 million global online views.

Online viewers can watch The Most Epic Safety Video Ever Made here.

About Star Alliance
Air New Zealand is proud to be a member of Star Alliance. The Star Alliance network was established in 1997 as the first truly global airline alliance to offer worldwide reach, recognition and seamless service to the international traveller. Its acceptance by the market has been recognized by numerous awards, including the Air Transport World Market Leadership Award and Best Airline Alliance by both Business Traveller Magazine and Skytrax. The member airlines are: Adria Airways, Aegean Airlines, Air Canada, Air China, Air India, Air New Zealand, ANA, Asiana Airlines, Austrian, Avianca, Brussels Airlines, Copa Airlines, Croatia Airlines, EGYPTAIR, Ethiopian Airlines, EVA Air, LOT Polish Airlines, Lufthansa, Scandinavian Airlines, Shenzhen Airlines, Singapore Airlines, South African Airways, SWISS, TAP Portugal, Turkish Airlines, THAI and United. The integration of Avianca Brasil is currently in progress. Overall, the Star Alliance network currently offers more than 18,500 daily flights to 1,316 airports in 192 countries.

For more information about Air New Zealand visit www.airnewzealand.com and for more information about Star Alliance visit www.staralliance.com

About The Hobbit: The Battle of the Five Armies:
Directed by Peter Jackson, The Hobbit: The Battle of the Five Armies features a screenplay by Fran Walsh & Philippa Boyens & Peter Jackson & Guillermo del Toro, based on the novel by J.R.R. Tolkien. Jackson also produced the film, together with Carolynne Cunningham, Zane Weiner and Fran Walsh. The executive producers are Alan Horn, Toby Emmerich, Ken Kamins and Carolyn Blackwood, with Philippa Boyens and Eileen Moran serving as co-producers. Production took place at Jackson’s own facilities in Miramar, Wellington, and on location around New Zealand. Post production took place at Park Road Post Production in Wellington.

New Line Cinema and Metro-Goldwyn-Mayer Pictures Present a Wingnut Films Production, The Hobbit: The Battle of the Five Armies. As with the first two films in the Trilogy, The Hobbit: An Unexpected Journey and The Hobbit: The Desolation of Smaug, the final film is a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), with New Line managing production. Warner Bros. Pictures is handling worldwide theatrical distribution, with select international territories as well as all international television distribution being handled by MGM.

ENDS

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