BRIDGESTONE NEW ZEALAND
MEDIA RELEASE
21/10/14
Introducing ENERGYWISE approved fuel efficient tyres to save consumers fuel and give reassurance about the performance
of tyres braking in the wet
All EP100, PZ-X and PZ-XC Bridgestone Ecopia car tyres ENERGYWISE approved
An ENERGYWISE approval mark to help identify fuel efficient tyres was launched earlier this month on October 5th
encouraging consumers to ask for ENERGYWISE approved tyres. The campaign is run by the government agency the Energy
Efficiency and Conservation Authority (EECA) and supported by major tyre manufacturers and importers in the New Zealand
tyre market including Bridgestone. All EP100, PZ-X and PZ-XC Bridgestone Ecopia car tyres are now registered as
ENERGYWISE approved.
ENERGYWISE approved fuel efficient tyres are a simple way to identify tyres that meet ENERGYWISE standards for both fuel
efficiency and braking in the wet – saving fuel and ensuring performance when safety really counts.
Liz Yeaman, General Manager Transport, EECA, says the approval mark has been developed in response to a growing
awareness of the impact tyres can have on a vehicle's fuel consumption, as well as car owners looking for reassurance
about the safety of the tyres they are buying. “Since early this year, EECA has been working with the tyre industry to
develop agreed criteria for fuel efficient tyres. The result of this is a single, easy way for consumers to identify a
fuel efficient tyre.
“ Until now there was no way for New Zealand motorists could easily compare tyres for fuel savings and safety so we
believe the approval mark will change the way New Zealanders buy tyres”.
According to Tim Southey, Marketing Manager for Bridgestone New Zealand, adopting the approval mark is an obvious step
for Bridgestone. “We’re committed to providing customers with the safest products available, while ensuring our
environment is protected through new energy efficient technologies,” he says. “So adopting the standard for our
Bridgestone Ecopia car tyres makes perfect sense.”
For more details on ENERGYWISE approved tyres and the Bridgestone products with this mark visit our website:
www.bridgestone.co.nz/.
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