Get Ready For New Zealand's First National Comfort Food Day

Media Release
Date: Monday 20 October

GET READY FOR NEW ZEALAND’S FIRST NATIONAL COMFORT FOOD DAY

This Friday, The Coffee Club New Zealand will launch the country’s first National Comfort Food Day, a nationwide celebration of New Zealand’s most iconic, favourite comfort food dishes.

“Comfort food means different things to different people,” says Andy Lucas, Director and Marketing Manager of The Coffee Club New Zealand. “Some prefer sweet, others savoury. Some associate comfort food with a happy childhood memory and for others it’s simply a dish that makes them feel better after a hard day. National Comfort Food Day is a great opportunity to get in touch with Kiwis and find out what foods really do it for them.”

A recent online survey carried out by The Coffee Club revealed that New Zealanders tend to have a sweet tooth when it comes to favourite comfort foods, with cake, mainly chocolate or carrot cake, topping the list. Fish’n’chips were named the comfort food most associated with New Zealand.

“Given the positive associations people have with cake - birthday parties, weddings and family celebrations to name a few - it really isn’t that much of a surprise that cake is the favourite comfort food of many New Zealanders,” says Andy. “Fish’n’chips on the beach or an ice cream in the heat of summer are such a part of the Kiwi lifestyle it is fitting they should top the list of comfort foods people associate most with New Zealand.”

For more information on The Coffee Club New Zealand visit the website www.thecoffeeclub.co.nz. For more information regarding National Comfort Food Day and survey results contact Salt and Pepper PR.

For your diary:
What: NZ National Comfort Food Day
Where: Nationwide
When: Friday October 24 2014

About The Coffee Club New Zealand:

The Coffee Club opened its first store in New Zealand in 2005, and has grown rapidly, since then, opening new stores all over New Zealand.

The Coffee Club strives to be socially and environmentally responsible. This includes investing in one of the largest certification programs in the world - UTZ CERTIFIED. This provides a credible assurance that The Coffee Club coffee was produced with care for people and the environment.

The Coffee Club offers two types of dining experiences; Cafe stores serve breakfast, light meals, gourmet sandwiches, salads and snacks. While the fully licensed, extended-hour Restaurants provide an all-day menu of breakfast, lunch and dinner options along with chef specials and full table service. A range of hot and cold beverages, including The Coffee Club signature coffee blend, cakes, biscuits and other sweets are available in all stores.

The Coffee Club is regularly recognised in New Zealand business awards. At the 2013/14 New Zealand Franchise Awards, The Coffee Club was named the 2013 Franchise System of the Year. For more information and to view breakfast, lunch and dinner menus, visit www.thecoffeeclub.co.nz.

ENDS

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