Infotools Create Director of Sales And Marketing Role
Previously the client development director at Infotools, Chris Spence has been promoted to lead the company’s global
sales team and marketing initiatives from their head office in New Zealand.
‘With over 18 years’ experience in the market research industry and given his past success as Infotools client
development director, we are confident of Chris’s ability to continue growing our global footprint,’ says Anthony
Franklin, Infotools CEO.
While at Infotools, Spence has built solid relationships with large global corporates like Microsoft, Levi Strauss & Co and Anheuser-Busch, all leaders in their field.
Previously the regional client director at the Nielsen Company in Singapore, Spence has extensive experience in
identifying client development opportunities and servicing gaps, while implementing strategies to maximise those.
Spence said: ‘I have seen the enormous impact of our services on unlocking our clients’ research data. Current economic
times dictate that every ounce of value be extracted from our clients’ investment in consumer research.’
Infotools transform marketing research data into a Knowledge Bank. Clients then use tools to investigate, visualise and
create stories. Infotools is a privately-owned company, operating in over 110 countries and registered in New Zealand
since 1990. For more information, visit www.infotools.com.
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