18 September 2014
Data Insight snares industry leader
Knowledge is power and in its quest for better data for its clients, Auckland-based analysts Data Insight has hired Ian
Mills as its new General Manager.
Ian comes to us fresh from Ipsos where he led the New Zealand team for the past nine years. During that time, Ian
oversaw a major expansion of services and products offered to clients. His team won every Supreme Award at the biannual
Research Effectiveness Awards since 2008.
Data Insight Managing Director Carmen Vicelich says she’s delighted to have found someone of Ian’s calibre.
“We are growing fast and need someone who can not only hit the ground running but help us grow the business in the way
we want. Ian will be responsible for the day-to-day operation of the business, which frees me up to concentrate on my
passion, solving business problems through smart use of data.”
Ian has worked in insights industry for over twenty years and has worked with clients ranging from multinational
corporations to Kiwi start-ups. He is often called on to speak about research and the peculiarities of the New Zealand
market and consumers.
Ian is looking forward to starting at Data Insight and says the opportunity to be part of Data Insight’s growth was a
challenge he couldn’t resist. “I was impressed by their bold ambitions, the overall challenge and the ability to
continue delivering great insights for clients. Data Insight is shaking up the market and I wanted to be a part of that
energy.”
Ian’s experience across a wide range of industries, methodologies and research specialities means he has extensive
experience in the consumer goods, telecommunications, construction, financial services and fuels sectors.
Ian helped establish the Market Research Effectiveness awards in 1999 and is a past Chair of AMRO (the Association of
Market Research Organisations) in New Zealand.
ENDS
About Data Insight
The growth and expansion of social media combined with cheaper technology such as cloud has resulted in a new global
phenomenon called “Big Data.”
The volume of data is only expected to grow and increase exponentially and the value of this new asset has been seen to
be so great, it has been likened to oil.
Very much like oil, data first needs to be extracted, refined, stored and productised in order to create value. And that
is what Data Insight does.
We extract, refine and enhance data to create “actionable insight”.
Data Insight was established in 2012 and specialises in providing advanced innovative analytics. Our team comprise the
most experienced and knowledgeable experts in the country, available to work collaboratively onsite or off with our
clients.
We develop exclusive partnerships amalgamating existing customer data with our own unique data sets to deliver long term
value.
Data Insight use the very latest technology and are agnostic to provide flexible and agile next generation solutions.
Proudly New Zealand owned and operated we have developed an enviable client base and have interest from the US and
Australia for the use of our analytics, insight and models.
Our business is data and our opportunity is a growing global phenomenon.