Media Release
Tuesday, September 23
Mallowpuffs voted best biscuit in nationwide poll
New Zealanders have taken to the polls in their thousands and voted Mallowpuffs Original their favourite biscuit in an
annual nationwide biscuit election.
Close to 5,000 votes were cast by sweet-toothed Kiwis who exercised their democratic right to vote for their favourite
Griffin’s bikkie in New Zealand’s 2014 ‘Bikkielections’.
This is the first time in the poll’s four-year history that Mallowpuffs Original has featured in the top three biscuits
in a landslide victory that saw it beat 57 other contenders.
For the first time ever, New Zealanders were united in their bikkie preferences, with family favourite Mallowpuffs
Original topping the popularity contest in every region in the country with the exception of Tasman where Cookie Bear
Hundreds and Thousands came out on top.
Hokey Pokey Squiggles narrowly beat last year’s winner, ToffeePops Original, in a hard-fought race for second and third.
Kiwi women were once again more passionate about pledging their support, contributing 94 percent of the votes
nationwide.
“Our biscuits have been campaigning hard to win votes and we are sure that Mallowpuffs’ promise to go soft on families
is what got them over the line in the end,” says Griffin’s spokesperson James Clark.
“This year’s poll marks the fourth consecutive year that Griffin’s has asked Kiwis to vote for their favourite biscuit.
And with people casting votes in their thousands we believe Kiwis are as passionate about their Griffin’s biscuits as
they are about politics!”
The 2014 Bikkielections poll was conducted via an application on Griffin’s Facebook page from September 9 – 21 following
weeks of campaigning via billboards, radio promotions, polling booths and street sampling. The poll has a margin of
error of plus or minus zero percent.
Ends.