Scoop Business

New Red Bull Zero

Monday, 22 September 2014, 5:23 pm
Press Release: Red Bull

22 September, 2014

-For immediate release-

NEW RED BULL® ZERO.

“ZERO CARBS. ZERO SUGAR. 100 PERCENT WINGS.”

Now consumers can enjoy a fresh twist on the classic taste of the world’s number one energy drink brand! Red Bull New Zealand announces a premium new offering with the launch of Red Bull® Zero, available in selected stores on September 22, and nationwide on October 20, 2014.

Consumers are seeking out a zero carbohydrate, low calorie option in addition to the existing low sugar/sugar free choices in the drinks market. Red Bull® Zero answers this consumer need by offering a new energy drink with zero carbs, zero sugar and low calories.

Launching Red Bull® Zero is the latest evolution for Red Bull, which in 2002 was the first global energy drink brand to introduce a sugar free variation of its popular beverage to the market.

“Red Bull® Zero is expected to drive incremental sales for the brand and further invigorate the energy drink category,” says Red Bull New Zealand General Manager, Gavin Pook.

“The Diet/Sugarfree/Zero segment accounts for 9.1% of all energy drink channels in the New Zealand market and is growing at +6% versus a year ago[1]. Diet/Sugarfree/Zero now also accounts for 30% of The United States total energy drink category[2].

“In Australia, the launch of Red Bull® Zero has driven incremental growth to the category by +$11.7 million[3]. Overall, both the US and Australian markets show an opportunity for significant category growth in New Zealand.”

Advertisement - scroll to continue reading

Red Bull® Zero is a new Red Bull® Energy Drink with the same key ingredients, new fuller flavour and is for anyone who needs wings but with zero carbs and zero sugar. Like all Red Bull products, Red Bull® Zero vitalizes body and mind. Red Bull® products are appreciated worldwide by top athletes, students, busy professionals and travellers on long journeys.

Red Bull® Zero will be available in two pack formats - individual 250ml cans and in a take home 250ml four-pack and will be priced in line with Red Bull® Energy Drink and Red Bull® Sugarfree.

For more information on the benefits of Red Bull® Zero, please visit redbull.co.nz/redbullzero.

#REDBULLZERO.

- Ends-

Advertisement - scroll to continue reading

Using Scoop for work?

Scoop is free for personal use, but you’ll need a licence for work use. This is part of our Ethical Paywall and how we fund Scoop. Join today with plans starting from less than $3 per week, plus gain access to exclusive Pro features.

Join Pro Individual Find out more

Find more from Red Bull on InfoPages.

Business Headlines | Sci-Tech Headlines

BUSINESS, SCIENCE & TECH

Hugh Grant: How To Reduce Network Bottlenecks

There's nothing wrong with taking immediate action to resolve a bottleneck in progress, but if you want to avoid issues as much as possible, you need to be working proactively.

Dominion Road Business Association: Auckland Transport's 'Bus To The Mall' Campaign: A Misuse Of Public Funds And A Blow To Local Businesses

AT's decision to promote privately owned malls at the expense of small businesses is a slap in the face to the hardworking entrepreneurs who form the backbone of our communities.

Parrot Analytics: A Very Parrot Analytics Christmas, 2024 Edition

Parrot Analytics data confirms that the supply of Christmas movies has surged over the last two decades, growing sixfold from 2000 to 2023. The peak of new Christmas movie releases came in 2020, a time when audiences turned to feel-good content amidst global challenges.