Vodafone unveils best ever smartphone package with Red+

Media Release

18 September, 2014

Vodafone unveils best ever smartphone package with Red+

• 74% of Kiwis won’t leave home without their phone

• By 2015, 90% of Vodafone customers are expected to have a smartphone

• Vodafone 4G mobile data traffic expected to grow by 1200% in the next 3 years

• Vodafone total mobile data traffic expected to grow by 300% in next 3 years

Vodafone has today unleashed Vodafone Red+, our largest ever mobile data plans, giving customers who dig data the freedom and flexibility to communicate the way they want.

In addition to buckets of data on New Zealand’s largest 4G network, Red+ allows customers to share their data with their family via Red Share, and all the benefits of Daily Roaming.

Vodafone Consumer Director, Matt Williams, says Red+ is part of the company’s strategy to get more people using its leading 4G service.

“We know our 4G customers stream four times more content than those on 3G, and we expect 4G will eventually become the primary mobile technology – so adding significantly more data to almost all our existing Red plans* is about keeping ahead of the changing needs of consumers.

“We are increasing the data on almost allour Red+ plans for all our new and existing customers**. And if that’s not enough, customers who sign up to a new 24 month Red+ package also get Vodafone Data Test Drive free for the first month. It’s an extra allocation of NZ data to discover all the great things you can do on your phone.”

With Vodafone Red+, customers get unlimited calls and texts to standard numbers in New Zealand and Australia and a very generous data allowance. They can choose the smartphone they want, get the option to update their handset every year for a small extra fee – or opt to bring their own smartphone to get a better monthly price.

Matt continues: “We’ve already seen rapid adoption of 4G with the widespread availability of the service and large portfolio of 4G devices, so we think the generous data allowances on Red+ plans at a range of price points will be the tipping point.

“Vodafone Red+ will allow our customers to do what they want to, when they want to do it, there is no need to delay those big downloads, those music videos and movie trailers. They can see, do, listen and enjoy it all now.”

On Red+ Vodafone customers can continue to roam with Daily Roaming in 23 destinations, and share their monthly data allowance with their family with Vodafone Red Share.

Vodafone’s 4G network is available to over 2.6 million Kiwis in over 54 locations around New Zealand.

Kiwis wanting to experience the speed of 4G will need a 4G-capable device with the latest software, a qualifying plan and be in a 4G coverage area. The device seamlessly switches to Vodafone’s next fastest 3G speeds when customers leave the 4G coverage area.

To find out more and for terms and conditions, go to http://www.vodafone.co.nz/red-plus.

Notes to editors:

* The Red+ Essentials open term plan data allowance will remain the same.

** Increased data allowances available to new customers immediately, and existing customers from their first bill date after 18 September 2014.

ENDS

© Scoop Media