DB strives to treat customers like Kings
In 2013 DB Breweries made 10 commitments to its hospitality customers. And today they fronted an industry audience on
just how they’ve gone about delivering on these.
Speaking to operators at Hospitality New Zealand’s showcase in Rotorua, DB Managing Director Andy Routley firstly
recapped the 10 commitments. They included supporting capital investment for bar establishments and pourage systems,
being easy to deal with, providing on-premise only experiences and co-creating and working with customers to roll out
winning concepts.
"We believe we have delivered on all 10 of our commitments, but there is always more that can be done," he says.
Working with Heineken has enabled DB to offer its customers access to world class campaigns, cutting edge innovation and
top international events, such as the upcoming Rugby World Cup in the UK, and the Heineken Open being held here next
year.
Through its sustainability programme ‘Brewing a Better World’ DB has looked to add value to its customer’s businesses.
"This takes many forms," Mr Routley says, "It may be developing new technology to reduce their power costs and protect
the environment, or working together to address changes to the regulatory landscape such as the upcoming reduction in
the drink driving limit and Local Alcohol Policies."
In 2013, more than 50% of spending on beer and cider was spent in the hospitality channel, and DB remains committed to
championing hospitality, he said.
"DB is thoroughly committed to hospitality innovation and excellence and we are all about working with our customers to
better understand their needs and improve their profitability. Ultimately, it’s about striving to treat them like
Kings."
ENDS