10 September 2014
New Zealand company launches world first recordable video calling from within your CRM system
New Zealand-based mobile developer Suitebox is the first company to globally launch a recordable video app that
integrates fully with any Customer Relationship Management (CRM) systems.
The immediate business benefit is for staff to video call clients, interact and record some or all of the conversation
and then store the footage directly in their CRM systems.
Whether discussing legal documents, building projects, annual insurance reviews, sale and purchase agreements or
interviewing candidates for a new job, Suitebox allows users to record the content and save it as a file within the
company CRM system for easy retrieval and sharing.
“Video calling is fast becoming a standard tool in the business arsenal but until now such calls were conducted using
third party applications that offer variable video quality and don’t integrate well in the business context,” says
Suitebox CEO Richard Mannell.
“We wanted to build a product that would enable business users to make video calls from their device but link it to the
corporate environment. Increasingly, companies are being asked to store such communications as part of good corporate
governance, for audit and control purposes or for collaboration and with Suitebox, they can do just that within their
familiar CRM systems.”
Thanks to some Kiwi smarts, any customer can access their own continuous video room at any time with a single secure
click and smart document sharing allows both users to move, view and interact with their documents.
“We have a patent pending for this aspect of the Suitebox technology. It’s a key component of our service and something
that nobody else offers,” says founder Craig Meek.
Suitebox is already integrated with Auckland based CRM Exsalerate and is now working with a number of the most popular
global CRM systems including Sales Force, Zoho and Oracle.
“We looked at the top 40 CRM systems to see which ones enable video calling from within their product set and not one
includes video natively. To us, that was such an oversight and an obvious niche, so we designed Suitebox to work
agnostically with any CRM system,” says Mannell.
Meek says “two of the biggest drivers of growth in the ICT industry are mobility and video. But the biggest, as yet
untapped space, is embedding them seamlessly into business process and business systems. Suitebox has achieved that goal
with this solution.
A world leader in data visualization and founder of several successful interactive media businesses including Terabyte
Interactive now recognised as the oldest multimedia company in the world.
Craig is expert at developing technology strategies to address multi-media opportunities and pioneered the first online
real-time 3D graphics for the America's Cup as co-founder of Virtual Spectator.
More recently Craig established Futuretech that gave rise to One Room, the world’s leading funeral streaming service.
Richard is an experienced founder, investor, and CEO. His background cuts across several different areas including
financial markets and global wine trading.
Richard spent ten years working in the financial markets in the UK from the late 1980s. After periods with JPMorgan and
BZW he moved to the fledgling interbank broker ICAP. ICAP rapidly became the world’s leading interbank broker for
capital, commodity and money markets and he left the company as MD of the main operating group and a main board
He moved on in 1996 to found Bordeaux Index Ltd in London. It is now one of the top two fine wine broking companies in
the world with offices in London, HK, LA and Singapore. He was a founding shareholder and MD until returning to NZ. He
remains a major shareholder and a board director.
Since returning to NZ he has been involved in several business ventures including the founding of Vindico Negociants Ltd
which exports wine and also bottled water using “virtual vineyard” marketing techniques.
Auckland-based Suitebox is a new software development company brought to you by two of the country’s leading IT
Suitebox specialises in software that makes the most of the two great trends of our time – mobility and video.
For more on Suitebox visit: www.suitebox.com