New Zealand software company working with Lady Gaga
15 September 2014
Pop Superstar Shared Fan Content During Japanese Tour, Incorporating into New Album, “Cheek To Cheek” by Tony Bennett & Lady Gaga.
While on tour recently in Japan, pop icon and social media pioneer Lady Gaga asked her fans to upload photos of
themselves to her Japanese website - and is using software from New Zealand’s Shuttlerock, a visual marketing software
company, to aggregate and display those photos. Photos from this campaign will be used to create a poster to be included
inside the Japan version CD of the upcoming “Cheek To Cheek” album.
To promote the social media campaign, ‘Universal Music LLC’ created a digital billboard at Shibuya, the world's busiest
pedestrian crossing, as well as posters at the concert venue and on campaign site for Japan.
“To say we’re thrilled to be working with Lady Gaga would be an understatement,” Shuttlerock founder and CEO Jonathan
Hendriksen said. “Her powerful connection with her fans and use of social media to engage with them is virtually
unparalleled in the music industry, and the Shuttlerock platform is a natural fit to help her take that connection to
another level.”
With 41,749,492 Twitter followers and 67,376,947 Facebook fans, Lady Gaga is one of the top celebrities on social media.
Shuttlerock allows artists like Lady Gaga to capture visual content from fans and easily display and aggregate it, while
incorporating the same look and feel like the artists’ website and brand.
ENDS