Natalie Dormer Teams Up With Contiki to Tell a Legendary Travel Story
Contiki collaborates with the Game of Thrones actress to bring a past traveller’s incredible story to life for their
newest creative initiative
LONDON, September 10th 2014 – Contiki (contiki.com) knows that their travellers are the world’s best storytellers, and now the leading travel brand for 18-35’s has
enlisted the talent of famed British actress Natalie Dormer to turn one incredible story into a film epic.
Contiki, who has been showing young travellers the time of their lives in over 50 destinations since 1962, recently
launched the #ContikiLegends project (contiki.com/legends), gathering real traveller stories dating back to the brand’s launch 52 years ago. Incredible tales of adventure,
hilarity, friendship and love rushed in, several of which were given a creative treatment by artists around the world,
plus one standout story that was gifted the Hollywood treatment by Natalie Dormer.
Known for her integral roles in HBO’s Game of Thrones*, The Tudors and the upcoming Hunger Games: Mockingjay film, Natalie Dormer is quickly becoming a household name amongst Contiki’s 18-35 demographic. As the face of the
#ContikiLegends campaign, Natalie got behind the camera once again to retell an incredible story of a young blind woman
who leads her fellow travellers through the cobblestoned streets of Rome, finding their way back to the hotel simply by
using her other senses. The story represents what Contiki is all about – connecting young people through shared
adventures, challenging the ordinary and stepping outside of one’s comfort zone to make every moment count.
“I really wanted to do this Contiki project as there’s a little bit of nostalgia there,” said Natalie Dormer. “I was last here in Rome when I was 18 doing the gap-year backpack thing and I really wish I had known about Contiki at
the time, because I would have been straight on one of their holidays!”
In addition to retelling one of Contiki’s greatest legends on film, Natalie surprised a group of young travellers in
Rome currently on Contiki’s London to Athens trip. The TV and film star posed for photos with the group and chatted openly to them about all of the incredible
legends they had made on the trip thus far.
“Natalie is a great fit for #ContikiLegends – her youthful demeanour and passion for life perfectly reflect the Contiki
brand and we’re thrilled to have her retell this authentic story, inspiring others to travel when they’re young,” said Tony Laskey, Regional Director (Sales & Marketing for Asia and NZ), “The looks on the travellers faces when Natalie walked into the room was incredible – this is definitely one Contiki
legend they’ll be telling over and over for years to come.”
To see Natalie’s video and get the full story, fans can head to contiki.com/legends, plus check out the other authentic traveller tales that have been shared as part of the campaign.
*Natalie’s endorsement of Contiki is in no way associated with HBO or the Game of Thrones brands.
About Contiki Holidays
Contiki is the world leader in travel experiences for 18-35s since 1962. Operating in more than 50 countries around the
world, Contiki is all about introducing young people to those epic moments that create a lifetime of memories and make
every second count. Our journeys unlock the local way of life in each and every destination we visit, with every day as
the start of a new adventure. You only get one life and one shot to make it count – #NOREGRETS.
ENDS