Auckland restaurant lets diners use social media to pay for dessert.
Instagram is currently the fastest growing social network with over 150 million active users.
Instagrams of food are the second most popular posts, and dessert takes out the number one type of food post. Making the
most out of this growing phenomenon, Miss Clawdy – Auckland’s bustling Southern eatery, is launching its first social
currency as payment for dessert this month.
In celebration of their first birthday week, 22 – 28 September, diners will be able to pay for the house special, Miss
Clawdy’s birthday cake, in the form of an Instagram post. Diners order the cake, post an Instagram photo of it, show the
post to restaurant staff at the counter, and their dessert is free of charge.
In collaboration with cake queen, Karla Goodwin of Bluebells Cakery, bespoke birthday cupcakes have been created to
embody all the rich Southern flavours and magic of Miss Clawdy. Hummingbird cupcakes with salted caramel, vanilla cream
cheese icing and pecan praline will be the delectable one of a kind creation that diners can look forward to during the
special Miss Clawdy birthday week celebration.
“The last 12 months have been an amazing ride for Miss Clawdy and creating a cake currency is our way to give back on
our birthday and share the love with our loyal customers,” says Tom Wiley, coowner of Miss Clawdy.
Miss Clawdy’s new social currency will be a first for the restaurant, allowing diners to take part in Miss Clawdy’s
birthday festivities by sharing the social love in exchange for some sweet birthday cake. Diners can use the hashtag
#cakecurrency and tag @MissClawdynz to finalise the social payment.