Kiwis vote to keep beaches free from rubbish

Kiwis vote to keep beaches free from over a million litres of rubbish

More than 1,015,884 litres of rubbish has been collected from Kiwi beaches since 2009, equivalent to 31 full shipping containers of waste. Alarmed by this overwhelming statistic, Phoenix Organics has joined forces with Sustainable Coastlines and Tangaroa Blue Foundation to create The Love Project. This project aims to empower Kiwis to vote and help clean up our globally famous beaches.

Kiwis passionate about our ‘clean and green’ image can visit Phoenix’s Facebook page to vote for the beach they love the most and would like to keep clean. The Phoenix Love Project has contributed $40,000 to Sustainable Coastlines and Tangaroa Blue Foundation to complete beach cleanup projects over the summer months.

“We are proud to partner with Phoenix to support their vision of being a business that strives to be good for the planet, they set an example that businesses can be sustainable and successful,” says Heidi Taylor, CEO & Co Founder of Tangaroa Blue Foundation.

To launch the Phoenix Love Project across New Zealand and Australia, Phoenix has collaborated with three prominent artists and each artist has created a bespoke artwork inspired by their love of our planet to raise awareness and support the great work of the two charities. All artworks will be part of a limited edition series of bottles, using the three most loved Phoenix products to spread the good word - Phoenix Organic Cola, Lemonade and Ginger Beer. Artists involved include Mica Still from Wellington, Meghan Geliza from Auckland and Mulga from Sydney.

“The Phoenix Love Project is a public shout out through art, replacing the usual drink labels with bottle-sized art, so that everyone can have a hand in being part of a national thank you for keeping our coasts clean,” says Emma Punter Phoenix brand manager.

In celebration of The Love Project, people will also get the chance to be part of a live art installation in Auckland, late October with artists Meghan Geliza and Mica Still.

The three limited edition bottles are available in cafes now across New Zealand and Australia and will be available until late Spring.

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