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Yahoo New Zealand launches personalised homepage

Published: Thu 4 Sep 2014 12:24 PM
Yahoo New Zealand launches personalised homepage
Auckland, New Zealand: September 4, 2014 – Yahoo New Zealand has today launched an innovative new homepage that will deliver personalised content from across the Yahoo network; optimised for desktop, mobile and tablet screens.
A sophisticated algorithm delivers the most relevant content for each user through a personalised stream, based on their preferences and most-viewed interest areas.
Louis Niven, Yahoo New Zealand General Manager Sales, said, “Every month around 1.6 million Kiwis visit Yahoo New Zealand on desktop, mobile and tablet, with more than 982,000 tuning in via mobile alone, and the new homepage plays to the strengths of these different devices.”
“Along with sophisticated personalisation functionality, the new homepage delivers an enhanced mobile and tablet experience which has been proven in other Yahoo markets to drive greater user engagement with people spending longer and coming more often to the new homepage,” Louis said.
The new homepage follows the successful global Yahoo homepage rollout at the end of 2013. The new homepage was built by Yahoo’s global engineers and adapted to suit New Zealand audiences by the local Yahoo team.
”Our vision is to enrich the daily lives of our audiences and ensure they remain informed, entertained and inspired – the new homepage not only delivers on this vision but it leverages the best technology in market from Yahoo, delivering more effective and engaging products for our advertisers.”
For advertisers, the new homepage will offer more opportunities to engage with audiences, with a clean, uncluttered display. Additionally the new homepage allows for a simplified ad-buy process with ads automatically optimised across device. The new homepage will also support the IAB SafeFrame technology. For further information about SafeFrames: http://www.youtube.com/watch?v=u72pnZlWntE.
Advertising opportunities for the new homepage are available now.
– ENDS –
About Yahoo New Zealand
Yahoo New Zealand is the country’s largest media site, serving up news, views and entertainment from New Zealand and around the world. It is the go-to place for informing and connecting Kiwis with friends, family and the community. Yahoo New Zealand’s platform, combined with its unique approach of Science + Art + Scale, connects advertisers to the consumers who build their businesses. Yahoo employs more than 40 dedicated editorial, creative and media specialists in New Zealand. Yahoo! is the trademark and / or registered trademark of Yahoo Inc.

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