SYRP Available in the United States
Auckland New Zealand – August 27, 2014 – SYRP Ltd, designers of professional motion control video and photo accessories,
announced today the appointment of Inovanti, LLC as their US Sales Management Team. The New Jersey based team from
Inovanti is a well-established and highly respected independent consultancy that has been involved in the photography
and video industry for over 25 years.
Lorenzo Gasperini formally representing PocketWizard and currently celebrating 15 years of service with Sekonic, Japan
will lead the team and introduce the unique Syrp product range into the market. During the appointment of Inovanti,
Lorenzo stated “From the first moment I saw the Kickstarter video, I knew it was a winner and we were going to be a part
of it”.
Ben Ryan, Director of Syrp said “We couldn’t be happier to be partnering with Inovanti in the United States; their
industry experience and knowledge about photography and video will be a great asset to our brand. We are really excited
to bring the Genie and other Syrp products into the hands of more and more film-makers and photographers throughout the
USA and be able to enhance our service by providing dealers with a direct point of contact in the United States."
Lead by Lorenzo, John Sawyer will assist in sales account management of all potential US dealers. John’s strong cinema
background and industry contacts along with Lorenzo’s photography background will be an asset to the brand. Both
professionals will visit accounts, demonstrate the products and assist the dealers with their sales and marketing needs,
office support will by handled by Dana Barry at their New Jersey base.
The partnership with Inovanti in the US also coincides with the setup of a new Philadelphia based warehouse which will
manage fulfilment of Syrp products directly from the US drastically cutting down shipping times and cost to dealers and
ultimately end customers.
Since Syrp’s highly successful launch of the Genie - Motion Control device into the market via Kickstarter, the company
has released two new products; the Magic Carpet Sllder and Variable ND filter and will continue to develop new
innovative technologies focusing on simplicity and usability. Ben Ryan said “In addition to our enhanced US operations
we have scaled up to a new 250m2 design studio in Auckland, New Zealand. The facility will allow us to employ additional
expertise in software, design and engineering that will handle all R of new products as well as marketing and customer service.”
The Syrp Genie and all other Syrp products are available now in the United States and shipping from Syrp’s US based
warehouse. For price lists, marketing materials or any other information please contact:
Lorenzo E. Gasperini
USA Sales Director SYRP Ltd
INOVANTI, LLC
Tel. +1.862.209.1918
Cell. +1.973.970.4364
John L. Sawyer
USA Sales Manager SYRP Ltd
INOVANTI, LLC
Tel. +1.862.209.1918
Cell. +1.973.723.4465
About Syrp:
New Zealand based company, Syrp, brings the best of the design and film industry together to develop products that
unleash the creativity of film-makers. The focus remains on the end user and ensuring their time is well spent on
creating amazing images and films rather than dealing with expensive and technically challenging equipment.
About Genie:
Syrp’s flagship product; The Genie is a simple, affordable and extremely easy to use motion control device for Time
Lapse Photography and more. Simply attach your camera to the top of the Genie, plug it in using the matching cable for
your camera and program it to move and shoot to your desired needs.
About Inovanti, LLC
Inovanti, LLC is a highly specialized businesstobusiness international consulting firm providing integrated sales,
marketing and communication solutions for various primary clients in the digital imaging industry specifically
photographic and HDCine. Combining a perfect blend of photographic knowledge, seasoned sales & marketing experience, innovative product design solutions and global educational programs, Inovanti offers the total
consulting partner solution. At Inovanti, our passion becomes our client’s success.
ENDS