Media Release
Embargoed until 26 August 2014
Xero launches business software marketplace
Xero’s global small business marketplace offers 350 best-in-class solutions for a variety of business needs within
different industries
Xero has this week launched a business software marketplace so that small businesses and their advisors can easily
search and find the right add-on solutions for their business.
The Xero ecosystem has grown by over 35 per cent in the last year to over 350 business solutions including Point of
Sale, Inventory Management and Job Costing that leverage the Xero accounting platform.
Xero CEO Rod Drury said software developers are spending millions of dollars developing fantastic applications to make
life easier for small business owners.
“The success of the Xero ecosystem meant we needed to rethink how small businesses and their advisors discover the best
solutions for them,” Drury said.
“The add-on marketplace, unveiled at the Xerocon Global Developers Conference in Sydney, is the next evolution in small business software,
showcasing all of Xero’s add-on partners and their unique solutions to our more than 330,000 global customers.
“There are 42,000 active installations of add-ons in use – a 280 per cent increase in the last year. And, last month
alone, there were over 60,000 visits generated from our marketplace to our add-on partners, a 28 per cent increase in
the last year.
“We’ve created the most vibrant global ecosystem for small business software. Now our customers can easily identify
add-on solutions that fit their business’s specific requirements, and then connect that to the accounting data.”
Earlier this year Forbes magazine recognised this global innovation, heralding Xero the ‘World’s most innovative growth company’.
NZ Managing Director Victoria Crone said the marketplace shows the ratings and reviews that are associated with Xero’s
add-on partners so everyone knows which add-ons work well for different types of situations.
“The ability to search the add-on marketplace by keyword, category, or for solutions for specific industries helps
everyone find the right tools for the job,” Crone said.
“Data flows right into Xero from other parts of our customers’ business, such as a Point of Sale solution or an
e-Commerce platform.”
Vend CEO Vaughan Rowsell said “Being part of an add-on ecosystem is critical in today's market. Every customer has
slightly different needs and looks to add-ons to provide the complete solution for them. Plus together, we all leverage
off of each other’s efforts to promote the marketplace and expose customers to other fantastical online apps.”
Re-leased CEO Tom Wallas said “We love being a part of Xero's add-on eco-system. Not only do our customers get an
integration with the best cloud accounting platform in the world, but Re-Leased gets exposure to Xero's massive partner
channel. As a result we have secured hundreds of customers across the world in a short space of time.”
Drury said Xero’s add-on ecosystem will always welcome new add-on partners to the ecosystem.
Xero recently crossed $100m in annualised revenue and has over 900 staff. “Our estimated annual revenue generated from
add-ons connected to Xero is already over $33 million and we are seeing hundreds of new jobs created,” Drury adds.
“We’re thrilled to see the investment being made by hundreds of business software startups that will make life better
for small business owners all over the world.”
- ENDS -
About Xero
Xero is beautiful, easy-to-use online accounting software for small businesses and their advisors. The company has over
300,000 paying customers in more than 100 countries around the world. Xero seamlessly integrates with over 300
best-in-class business tools, and was recently ranked No. 1 by Forbes as the World's Most Innovative Growth Company.