Pams and Budget to adopt Health Star Rating on all packaging
Foodstuffs has today announced that Pams and Budget product packaging will include the Government’s Health Star Rating.
Dave McAteer, General Manager, Foodstuffs Own Brands Ltd says, “We support the principles behind the Health Star Rating
System as it provides customers with an easily understandable way to identify the relevant nutritional information about
the products they are purchasing. We will begin to incorporate the Health Star Ratings onto our Pams and Budget brand
packaging from early 2015, as contracts are renewed and packaging updated.”
According to the Ministry for Primary Industries (MPI), the purpose of the Health Star Rating System is to provide
convenient, relevant and readily understood nutrition information and/or guidance on food packs to assist consumers to
make informed food purchases and healthier eating choices. (Ministry for Primary Industries; Health Star Rating System Style Guide, 30 June 2014.)
“As one of the biggest food retailers in New Zealand, Foodstuffs supermarkets (New World, PAK’nSAVE and Four Square) are
committed to ensuring customers have access to healthy eating initiatives and by adopting the Health Star Rating on our
own brand products we can play our part in helping Kiwis make good nutritional choices,” says McAteer.
“Foodstuffs is looking forward to providing our customers with enough information to help them make healthy food choices
should they wish to do so, and through our flag ship brands, Pams and Budget, we are thrilled to be proceeding with the
Health Star Rating System on our packaging,” says McAteer.
ENDS