Tyre Purchasers Prepared to Contribute Towards Disposal Costs
Auckland, 4 August 2014 – www.canstarblue.co.nzA new survey shows that more than half of car tyre purchasers would be prepared to pay a levy to assist in the environmentally
friendly disposal of tyres.
With almost four million car tyres reaching the end of their lives every year, safe and sustainable disposal of tyres affects all New Zealanders, says
Derek Bonnar, General Manager, Canstar New Zealand.
“New Zealand has one of the highest rates of car ownership per capita*** and lots of cars, translates to even more
tyres. It’s pleasing to note that car owners appear to support paying a little extra to safely dispose of tyres.”
The nationwide online Canstar Blue survey also found that while a majority acknowledged that safety was more important
than price when it came to buying tyres, nearly one in five would pay more for a great pair of shoes or a high tech
gadget than a great set of tyres.
“Aucklanders, Gen Ys and Gen Xs were most willing to spend more money on gadgets and shoes than tyres,” says Bonnar,
“and those from the Waikato and Bay of Plenty, were less inclined.”
Nearly 60 per cent of tyre purchasers did their research, and shopped around for the best price. Around 45 per cent
deferred to the expertise of the sales representative and purchased whatever tyre was recommended. Wellingtonians and
men were least likely to purchase based on tyre retailer staff recommendations in contrast to women and those from the
Bay of Plenty.
“A large proportion of customers place reliance on tyre retailers’ staff when buying tyres. Having a tyre that is fit
for purpose is an important safety factor.”
Nearly all in the survey reported they were well prepared in the case of a flat tyre with 95 per cent carrying a spare
tyre and the tools to change a tyre (if necessary).
Firestone receives this year’s overall satisfaction award from Canstar Blue, ahead of Tony’s Tyre Service, Beaurepaires,
Bridgestone and Tyrepower.
Bonnar says that Firestone’s customers rated the retailer top of its class for service – both in-store and after sales –
speed, and convenience of location, and shared a five star score for quality and value for money.
“Firestone received an almost perfect score across the board. Where it stands out from other brands is on its service
and location scores. Not having to go very far for tyres or having to wait very long for fittings are important factors
for busy customers.”
The survey asked customers to rate their brand across a range of measures:
1. Value for money
2. Range of tyre brands
3. Point of sale service
4. After sales service
5. Speed of fitting tyres
6. Quality of tyres
7. Convenience of location
8. Overall satisfaction
About the survey
Canstar Blue commissions Your Source to regularly survey 2,500 New Zealand consumers to measure their satisfaction
across a range of products and services.
The outcomes reported here are from the 1,322 people within the survey group who purchased car tyres from a car tyre
retailer within the last three years. The online survey has a margin of error of +/- 2.7%
Age Groups:
Gen Y: 18-29
Gen X: 30-44
Baby Boomers: 45+
About Canstar Blue:
Canstar Blue is a division of financial research and ratings company, CANSTAR, which has been operating in New Zealand for nearly a decade.
Canstar Blue uses market research to determine customer satisfaction ratings across a range of products and services in
New Zealand to help consumers make the best purchasing decisions for their needs. Canstar Blue conducts similar research
in Australia. New ratings are added regularly. Results are freely available to consumers who are encouraged to use the
ratings as a guide to product excellence. The results can be seen at www.canstarblue.co.nz.
About CANSTAR:
Founded in 1992, CANSTAR Pty Limited is Australia and New Zealand's premier researcher of retail finance information for
over 350 institutions such as banks, building societies, credit unions, finance companies, brokers, mortgage
originators, life companies and finance related internet portals. CANSTAR customers use the extensive database for
competitor analysis as well as a means of disseminating their product range. This information is also distributed to
print and electronic media for publication and to agents, accountants, brokers and internet portals for use in advising
their clients.
ENDS