New Zealand premium wine sales soar in the UK market
New Zealand wine has become the number 2 country of origin in the UK market for wine sold over £7 according to the
latest Nielsen data (MAT 21-6-14). New Zealand now sells 18% of all wines sold in this premium price segment, having
overtaken Australia and now sits behind France.
The latest statistics also show New Zealand’s average price per bottle has increased to £7.34 from £6.79 – an 8.1%
increase (Nielsen MAT 21-6-14).
“New Zealand is now selling almost one in every 5 bottles in the UK above £7 market. This is outstanding; especially
considering New Zealand only produces less than one per cent of the world’s wine” said New Zealand Winegrowers Global
Marketing Director, Chris Yorke.
“The UK is one of the most sophisticated wine market in the world, due to the choice available, and it’s terrific that
consumers are continuing to choose New Zealand Wine. It shows that consumers know they are getting excellent quality
with a New Zealand wine and it is worth spending that little bit extra”
New Zealand wine exports reached a record high earlier in the year and now stand at $1.33 billion (up 10% for the year
end June 2014). Wine is currently New Zealand's 7th biggest goods export. Wine exports have increased by $1 billion in
the last 10 years.
-ENDS