INDEPENDENT NEWS

Fairfax Media NZ Launches National Events Division

Published: Fri 25 Jul 2014 09:47 AM
Fairfax Media NZ Launches National Events Division
Denise Armstrong appointed as National Events Manager
Fairfax Media New Zealand today launched a national events division, demonstrating the organisation’s continued diversification beyond its heritage as a traditional print media organisation. Fairfax currently has a number of successful events within its portfolio including Round the Bays, Central District Field Days, NZ CEO and CFO Summits, Sustainable 60 Awards and Women of Influence Awards, events which were previously run by various Fairfax divisions.
The national events division will be run by National Events Manager Denise Armstrong. Joining Fairfax this week from Massey University where she held the National Events and Sponsorship Director role, and previously spending eight years at Acumen Republic as Events Director, Denise will lead a seven strong team in Auckland dedicated to managing and delivering world-class events.
Campbell Mitchell, Fairfax Media New Zealand’s Marketing Director, says that Fairfax is perfectly positioned to host and promote targeted events in New Zealand communities.
“Fairfax Media New Zealand has a proud tradition in events that are already a profitable business for the organisation. The new national events division will provide strategic focus for the various event properties, and position the organisation well to provide excellent brand activation and sponsorship opportunities for our customers and partners,” says Mitchell.
“We see events as an exceptional way to integrate and leverage our customers’ brands further to relevant audiences. Backed up with the power of our content channels across digital and print, it is a powerful combination.”
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