MEDIA RELEASE
22 July 2014
Pua Magasiva takes a spin as Move60 Ambassador
Popular actor, radio announcer and fitness advocate, Pua Magasiva, was today announced as an Ambassador for the Move60
programme.Move60 is an initiative from Coca-Cola in partnership with BikeNZ and the Foundation for Youth Development
(FYD) that encourages teens to be active for 60 minutes a day.
Recent research released by the University of Auckland reports that only 32% of teens aged 15 to 19 meet the physical
activity guideline of doing at least 60 minutes of moderate to vigorous physical activity every day*. In his role as
Move60 Ambassador, Pua will be encouraging teens to follow his example of daily exercise, with the aim of improving this
statistic in New Zealand.
The Move60 programme includes an app to support the teens on their fitness journey. The Move60 app offers a platform for
teens to ride their bikes safely and socially, engage in some healthy and interactive competition, clock up the
kilometres and track their progress.
When Pua is not in front of the camera or behind the microphone, he can often be found working out in the local gym or
biking on his bmx.
“I make it a priority to fit in some form of exercise every day, whether it’s a session in the gym or getting out on my
bike. I get that it can be harder to stay active as you get into your teens because there are so many distractions, but
biking rather than getting the bus into town, or biking to a friend’s house are easy ways to make exercise part of your
daily routine.”
“The Move60 app is a great incentive to get outside and get moving. It allows you to challenge your mates and win great
prizes at the same time.Just activate the app when you go for a ride and you’re good to go,” said Pua.
The Move60 app was launched at the end of March as part of the Move60 programme, spearheaded by Ambassador, BMX Olympian
Sarah Walker. Sarah Walker stars in the app which features bike-centric games, challenges, competitions and rewards and
is free for anyone to download.
As part of the Move60 programme over 350 bikes have been gifted to teens at schools in Waikato, Christchurch and
Wellington since the end of March.
Download the app today at www.move60.co.nz.
-ends-
Notes to the Editor:
• To find out more and download the app go to www.move60.co.nz
• For more on Coca-Cola New Zealand’s commitments and the Move60 programme visit www.coca-colajourney.co.nz.
How the Move60 app works:
• Download from iTunes or Google Play
• Register to use the app in Move60 or via Facebook
• Activate the app when you go for a ride and use it in three different ways
- Earn a Badge: complete rides which add up to a badge
- Block Rider: ‘own blocks’ by riding 1km in each one. Take blocks from each other by riding more in that block
- Monthly challenges: complete the monthly challenge