MEDIA ALERT
22 July, 2014
Back-Roads Touring announced as the best Niche Wholesaler in 2014
Back-Roads Touring has been announced as the leader in small group travel after being awarded the Best Niche Wholesaler
at the 2014 prestigious National Travel Industry Awards (NTIA) on the weekend, which acknowledges excellence in tourism.
Back-Roads Touring Brand Manager Hugh Houston says the award recognises all the hard work and dedication of its travel
professionals, focused on providing a unique travel experience in the small group market.
“The Best Niche Wholesaler award shows that we are providing an experience that is recognised as the best in the
business,” says Mr Houston.
“We have been creating original small group, tailor made tours for more than 25 years in the UK and Europe, and this
year alone will host over 7,000 travellers on 40 tours in over 20 countries.”
With passionate professionals and experienced tour leaders, Back-Roads Touring provides intimate group travel, which
focuses on flexibility and authentic cultural experiences at every turn, from the accommodation chosen to dishes served.
Mr Houston says the award will help cement the travel company’s reputation in the market.
“This award will further enhance the reputation of Back-Roads Touring in the market, and increase our exposure as we
continue our journey of building the brand.”
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About Back-Roads Touring
With more than 25 years’ experience in small group and tailor-made tours across the UK and Europe, Back-Roads Touring is
truly the original small group touring company. Each tour focuses on authentic, off the beaten track, local experiences
exclusively available for small tour groups. Each tour is capped at 18 passengers, takes the scenic back roads instead
of freeways, and provides authentic local experiences, charming accommodation and rich culinary experiences in a
leisurely paced itinerary.