Training Tilt moves to Early Adopter Release
Tilt Software Limited today announced the move to an Early Adopter Release of its endurance sport coaching software,
Training Tilt.
Tilt Software is a boutique software company based in Auckland, New Zealand.
Training Tilt is an online business tool, built with small businesses in mind. It combines a small business website with
client management, a training plan builder, social media integration, an online store and much more.
Early Adopter Release means Tilt Software now has systems and processes in place for expected future growth, including
automated online customer sign-up.
Tilt Software has been releasing updates to the platform approximately every two weeks. This frequent release of
functionality is underpinned by Tilt Software's unique Software as a Service business model (SaaS), where software
updates are delivered over the Internet at no additional cost to the end user.
Tilt Software's marketing activities in previous beta releases were focused on Triathlon and running coaches in New
Zealand. Focus during the Early Adopter Release has now expanded to Australian, United States and European markets.
Prior to moving to Early Adopter Release stage Training Tilt already has customers in the USA, Germany, France and New
Zealand.
As Training Tilt moves into Early Adopter Release, its sales focus will initially be on a small segment of the overall
target market.
As part of the Early Adopter Release there are a limited number of subscriptions available heavily discounted for
USD$19.95 per month. Customers who sign up to the Early Adopter Release will retain this discount for the life of their
subscription.
Key Features:
Customized Website: Training Tilt customers can create a customized website with no start-up cost, hosted by Training Tilt as part of their
subscription. Customers can also create an Online Store within their site and sell merchandise, and generic Training
Plans they have created using Training Tilt. It is possible to map an existing website domain or use one provided by the
platform. Here is a short video of the Website Builder in action: Training Tilt - Website Builder
Training Plan Builder: Customers can build athlete-specific and generic Training Plans. Plans and workouts can be saved and re-used from the
secure online library. The Training Plans can be exported to PDF, shared with athletes or published to the Online Store.
If customers already use TrainingPeaks for their athlete plans, Training Tilt can integrate those directly into the
customers site. Here is a short video of the Training Plan Builder in action; Training Tilt - Training Plan Builder
Athlete Membership and Resources: Customers can create accounts for their athletes and can communicate securely, offer online coaching in conjunction with
the Training Plan Builder and promote their business. Customers can create libraries of videos, articles, tips, recipes
etc and allow member-only access.
Value Drivers:
Software as a Service: For a coach to independently build this type of system initial development costs could easily reach 10's of thousands of
dollars and additionally ongoing maintenance, support and improvement costs. The Training Tilt platform enables coaches
to leverage the tools they need to run a successful online coaching business without any setup costs and a very
affordable monthly subscription.
Existing Website Costs: Many coaches already have a website of some kind. A coaching website is included in the Training Tilt platform so
savings on existing expenses could mean upgrading to Training Tilt could essentially cost little or no extra.
Online Store: The online store in Training Tilt means that the coach could potentially leverage their existing intellectual property
by selling memberships to their Training Tilt site and build Training Plans and publish them for sale online.
ENDS