Auckland City's Heartbeat Has A New Home In Your Pocket
Heart of the City launches WHERE NEXT™ app to transform people’s central city experience
· World-leading innovation and first app of its kind in New Zealand
· Intelligent app uses multi award-winning VMob mobile marketing platform
· Lifestyle-focused platform serves bespoke, personalised content
Heart of the City, the central city Business Association, has today announced the launch of a smartphone app – WHERE
NEXT™ – to revolutionise the central city experience and keep individuals “in the know”.
Millions of people – Aucklanders, visitors and international tourists soaking up the world’s third-ranked city for
lifestyle* – can now find out what’s on, and when and where to go next at the tap of a button. WHERE NEXT™ serves highly
targeted, real-time, preference and location-based personalised information direct to mobile.
Heart of the City Marketing Manager, Kate Cleaver, says the app is designed to give people the best possible experience
whenever they are in Auckland’s central city and enable them to personalise their experience to make the most of their
time there.
“The WHERE NEXT™ app is like that friend who always knows the best places to go, what’s on and what you enjoy. It
provides inspiration when you need some choices or want to know what your options are – there’s always so much going on
in our city all the time – now you can get a personalised recommendation you can trust.”
The app is packed with special features and enables people to be as random or in control of its suggestions as they
like. It offers users the ability to tell the app the type of suggestions they are after in any precinct.
“Whether it’s a quick beer after a gig, a bite to eat, or if you’re looking for something special to do, WHERE NEXT™ is
a handy suggestion-based tool on the go. It can also be used as a planning tool before heading to the city, whether
you’re hitting the shops or looking for something cultural,” says Cleaver.
WHERE NEXT™ is a joint venture with Colenso and award-winning Kiwi mobile marketing innovation company VMob (VML), which
delivers the personal profiling, GPS location, weather, deals and geo-fencing smarts. Sush Mobile built the app and web
developers Sparks were also integral to bringing WHERE NEXT™ to life.
Terry Williams-Willcock, Digital Creative Director of Colenso/Proximity, says, “Over the four years I’ve lived in
Auckland I have seen the Heart of the City grow and become a really vibrant place.”
“When I take the family into the city centre we tend to do one thing and are then stuck for ideas of what to do next. We
found this to be a common problem for Heart of the City, which helped inform our idea. So, as indicated by the name
“Where Next”, we ensured the app focused on giving people ideas of what to do and where to go next based on where they
are and what they like.”
The WHERE NEXT™ app is free and available now for download from the App Store for Apple and Google Play for Android.
ENDS