Why are Kiwis travelling without insurance? – NZ Industry Report and Survey
FIRST, a New Zealand based leading digital marketing agency has just released a new industry report showing how visible New Zealand’s travel insurance providers are within
Google’s Search Engine. Additionally, a consumer survey was carried out, discovering that approximately 80% of Kiwis
surveyed have already applied for travel insurance. But why don’t all of them apply for insurance and where do Kiwis
usually find information regarding travel insurance? To find out, carry on reading...
By utilising their bespoke metric called RBR (Rankings Based Reach) FIRST revealed that Southern Cross leads the RBR for
the analysed search terms – followed by AA and State.
The insurance market is highly competitive and bigger players are capturing big proportion of the demand thanks to
prominent organic and paid search presence. Although insurance should be important for everyone travelling abroad not
everyone is insured. Insurance Council researched 3000 New Zealanders who travelled overseas and found out that 22
percent of those going to China and 18 percent of those who went to Australia, weren’t insured at all. But why?
We found the answers in the survey we carried out. The most common reasons were the fact that quite a few Kiwis were
risk takers or mentioned that insurance is just too expensive.
The next question that we asked was around: “What insurance providers could improve in their service”.
The answers were enlightening and very informative. If you want to know what respondents answered in our survey and
which companies are most visible within Google’s Search Engine, download the full travel insurance report here.