Pushpay announces purchase of Run The Red

Published: Sun 1 Jun 2014 12:22 PM
Pushpay announces purchase of Run The Red, boosting technology stack and enterprise services
• Pushpay announces the purchase of Run The Red, a market leader in delivering targeted text messaging solutions locally and globally.
• Pushpay provides mobile commerce tools that facilitate fast, secure and easy non-point of sale payments between consumers and merchants. Pushpay simultaneously provides a platform for increased sales and revenue, while simplifying business processes and decreasing costs.
• Pushpay’s intuitive, simple and easy to use payment platform is making significant inroads into not-for-profit organisations and the faith sector in the USA, recently securing an important distribution partnership potentially involving over 3,500 churches.
Pushpay Holdings Limited, an emerging player in mobile payment services, has confirmed the purchase of the business assets of Run The Red Limited, a market leader in delivering targeted text messaging solutions locally and globally, for an undisclosed sum.
Run The Red is a 12 year old company which integrates text messaging with core business applications using a high quality SMS Gateway and delivers over 150 million targeted text messages per year. Run The Red services enterprise customers in New Zealand and the South Pacific including Westpac, Vodafone, Sky TV, Z Energy, Facebook and The Department of Internal Affairs.
“We are excited to welcome the Run The Red team into Pushpay. Their technology will enable us to integrate mobile payments through SMS and mobile messaging, which is especially useful for enterprise clients. It also significantly boosts our technology stack allowing us to offer the same technology to our other target markets” said Mr Chris Heaslip, CEO of Pushpay.
“We want to show the world how mobile payments can transform commerce, and Run The Red gives us the perfect combination of Kiwi technology and expertise to do that.
“Run The Red have led the local enterprise SMS market for 12 years based on their proprietary SMS gateway technology and extraordinary service ethic. They’ve proven that no other company can match them in creating relationships between businesses and consumers via mobile phones – they’re the perfect team to make mobile payments the natural extension of those relationships”, he said.
Run The Red has gained trusted tier 1 SMS connectivity partner status with all New Zealand mobile networks including Telecom, Vodafone, TelstraClear and 2degrees. Run The Red has also received numerous awards for their market leading enterprise SMS Gateway.
Run The Red will continue to trade under its current name in New Zealand with current CEO Ben Northrop heading the New Zealand operation.
Mr Northrop said, “Pushpay’s technology is a natural extension to the Run The Red proposition.
“This is a huge opportunity for us and our clients. Payments are the natural next place for enterprise text messaging to go. It’s inevitable that we’ll pay bills on our phones because there’s convenience and cost reduction for both consumers and businesses. Think about it as a consumer - you receive an overdue bill reminder and you’re able to pay it with one click from within the reminder text message. Consumers save penalty charges and hassle. Businesses save costs.
“The convergence of text and mobile payments is inevitable. It’s not a question of ‘if?’ – the only question is ‘when?’”.

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