INSIDE ICT SURVEY: 2014 REPORT
OBSERVATIONS
Welcome to the Inside ICT Survey! Our vendor specific survey is now in its 6th incarnation (and Potentia is 10 years
old!). In April we surveyed 140 ICT Technology business leaders, in 140 organisations across New Zealand with the
intention of tracking the business strategy, hiring intentions and human capital experiences of those businesses.
Why only vendors? Well they’re in the business of ICT: they sell, build, integrate and support technology both here and
overseas. ICT forms a reasonably large part of GDP and has crept into the 4th spot for export earnings in New Zealand –
meaning that ICT is still the only top-5 non-primary earner New Zealand has. We know the ICT industry is vital to New
Zealand’s future; and it’s now being recognised and lauded within the corridors of power as being an important area of
growth in New Zealand.
We decided to make some changes to the survey this year; one of which includes discontinuing the regional comparisons.
In the past, it was apparent that comparing regions often only resulted in very small differences; and those differences
were primarily attributed to the bulk of buying in Wellington being by Government organisations.
As we know this to be the case, further commentary on this is not of real value to our readers. Therefore, we are
treating New Zealand as a whole and have looked at world trends and economic forces, along with noting historical
shifts.
This year we opted to make the contracting market the special area of focus. In a buoyant employment market – and no one
could debate this right now, contracting goes through a natural surge. Projects are initiated, employees are aware their
skills are in demand and employers take extreme measures to alleviate their hiring challenges. Now is the time of growth
in contracting, so it’s an opportune moment to check the temperature and intentions of contract hirers. In support of
this, and given that most New Zealand hirers have a hybrid hiring strategy, the number of organisations hiring both
contract and permanent (instead of exclusively one or the other) has surged from 33% in 2013 to 41% in 2014.
Full report: Potentia_Inside_ICT_Survey_2014_Report.pdf
Inforgraphic: Potentia_Inside_ICT_Infographic_2014.pdf