Hawke’s Bay wows world travel industry

Hawke’s Bay wows world travel industry

This week Hawke’s Bay has been showcased to the international travel industry at TRENZ (Tourism Rendezvous New Zealand) held in Auckland. TRENZ officially opened on Sunday evening and was followed by three days of meetings and over 55 one on one appointments between buyers and sellers.

Managed by the Tourism Industry Association of New Zealand (TIANZ) TRENZ brings together approx 900 International Travel and Tourism Buyers from 31 countries representing traditional and emerging visitor markets, New Zealand tourism operators (Exhibitors) and domestic and international media. It is the biggest tourism showcase in New Zealand.

Hawke’s Bay Tourism led the regions representation at TRENZ, alongside local tourism operators, Art Deco Trust, The Crown Hotel, Takaro Trails and Napier City Council who made their debut at the show to present Kennedy Park Top 10, MTG Hawke’s Bay and The National Aquarium.

All Hawke’s Bay exhibitor stands were branded with banners displaying iconic Hawke’s Bay images with the Hawke’s Bay brand and “Get me to Hawke’s Bay” tagline. Fresh Hawke’s Bay Royal Gala apples from Apollo were given out to give TRENZ goers “a taste of Hawke’s Bay”.

Hawke’s Bay Tourism General Manager Annie Dundas said “TRENZ is a key business opportunity to showcase Hawke’s Bay tourism product and services to targeted travel buyers to negotiate contracts for the coming seasons”. Hawke’s Bay has also successfully hosted 14 international travel buyers in the region prior to TRENZ, with another group of 12 due to visit post event which is invaluable as it allows them to experience all the wonderful things Hawke’s Bay has to offer first hand”.

Michele Cole said ‘We had a steady stream of quality appointments which we are confident will lead to increased business for The Crown and the overall Hawke’s Bay tourism industry’
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