VMob Most Recognised Company at NZ Hi-Tech Awards
NZX listed award-winning Kiwi mobile marketing innovation company VMob (VML), took out two awards at the 2014 NZ Hi-Tech
Awards winning Best Innovative Hi-Tech Mobile Product and Best Innovative Hi-Tech Service Product, topping off their
awards haul with a commendation in the Innovative Software Product Award.
The winners of the 20th New Zealand Hi-Tech Awards were announced at a Gala Dinner in Christchurch on Friday 16th of
May.
The multi-award winning VMob mobile marketing platform has powered international campaigns for retail heavy-weights
McDonald’s, Exxon, local loyalty giant Fly Buys and Auckland’s Heart of the City, delivering campaigns using smartphone
apps with loading capacity for individualised content to millions of users simultaneously.
VMob CEO and founder Scott Bradley said coming out on top at the awards highlights the proven success and value of
VMob’s offering.
“It was such a strong field this year – so we’re thrilled to have VMob recognised for the significant traction we’re
making in market. Our proven technology software continues to perform at scale both here and overseas, generating
measurable results and delivering significant ROI for clients.”
Bradley said that while VMob is rolling out unique mobile marketing campaigns with the technology, it’s not so much the
technology behind the product that won them the award, but the way they are using it.
“We’re reaching a point where there is just so much data at our disposal and so much computing power available to work
with it that anything is possible. When we started working on our platform, we wanted to not only use the latest
technology but do it in a way that was useful, and most importantly, easy. We’re taking a really complex database system
and making it fast and simple for retailers to use within their business.”
As one the sector’s most sought-after accolades, the NZ Hi-Tech Awards are widely regarded as the pinnacle of award
achievements and has recognised some of New Zealand’s most successful high-tech companies, and highest achieving
individuals including Datacom, Xero and Endace. The awards are judged not just on a business’ commercial success and
viability, but also creative and sustainable use of technology.
In April VMob picked up the I-COM Big Data award in Seville, Spain for their work with predictive technology to
personalise marketing material on consumer’s smart phones.
ENDS