Hypermedia CEO appointment
AUCKLAND, 7 April 2014 – Hypermedia announced today that Belinda Freeman has been appointed Chief Executive Officer. Ms
Freeman will lead Hypermedia’s shopper marketing consultancy, including path-to-purchase analyses and insights, execute
creative strategy and manage the company’s retail contracts.
Ms Freeman has a proven track record of developing successful, globally recognised, multi-market, shopper and retail
research programmes and strategies.
Hypermedia’s clients will benefit greatly from Ms Freeman’s international expertise gained from her work with leading
FMCG manufacturers and retailers such as Unilever, Heineken, Nestlè, Coca-Cola, Wal*Mart, Tesco, Boots, Dixons Store
Group, The Co-op and more.
Ms Freeman acknowledges that while it is difficult for brands to communicate directly with shoppers, Hypermedia enables
clients to effectively secure space to get in front of their shoppers at the critical decision point.
“Hypermedia is now an integral part of path-to-purchase communications,” she says. “It provides situation specific media
that fully recognises the importance of creating high impact, innovative solutions to enhance the shopper experience and
drive brand choice,” she says.
“Hypermedia gives companies the unique ability to amplify their brand at point of purchase, thanks to a powerful
partnership with Countdown and other retailers,” she says. “I look forward to strengthening the agency by working with
our clients and the team to expand the reach of, and to future-proof Hypermedia’s results proven offering.”
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