Cadbury Celebrates Fairtrade Fortnight
Cadbury is helping to celebrate Fairtrade Fortnight, an annual nationwide celebration of all things fair trade that
starts today. Cadbury has a long tradition of being pioneers in sustainable chocolate production and their Cadbury Dairy
Milk® products have been Fairtrade Certified™ since 2010.
The theme of this year’s Fairtrade Fortnight is ‘The Power of You’, signifying the power of consumers to do something
amazing, and have the power to help farmers build better futures for themselves and improve working conditions around
the world.
Cadbury New Zealand Managing Director, Alastair de Raadt says the company has an ongoing commitment to use Fairtrade
Certified™ cocoa in Cadbury Dairy Milk.
“Cadbury is incredibly proud to provide Fairtrade Certified™ Cadbury Dairy Milk® to kiwi consumers by ensuring Fairtrade
Certified™ cocoa is a key ingredient in our signature block chocolate.”
“The Fairtrade cocoa that Cadbury buys comes from Ghana and makes a huge difference to 85,000 farmers. In the last 12
months, Cadbury has sold 7 million chocolate products in New Zealand, which is more than half of New Zealand’s Fairtrade
chocolate sales,” said Alastair.
Fairtrade is a unique, independent system providing farmers with the security of fair minimum prices for their produce
and additional investment for social, environmental and economic development in their communities.
Through Fairtrade, farmers receive a fair price for their produce; plus a Fairtrade Premium which the farmer
co-operatives can then reinvest in their local community to improve education, healthcare services and farming practices
and equipment.