MEDIA RELEASE: A new generation of tools for the primary sector
The primary sector is facing a major evolution in how they operate their businesses. Whether its satellite imagery of
plantation forests, GPS tracking and real-time scheduling of transport and logistics, soil management through wireless
sensor monitoring and automated tractor or irrigation systems, our primary sector businesses have a lot to benefit from
improved mobile technologies.
Some of the best minds in New Zealand and Australia came together last year in Wellington for this region’s inaugural
MobileTECH Summit 2013, an event designed to discuss and showcase new mobile technologies best suited to increase
productivity for the primary sector. Building on this momentum, MobileTECH 2014 will be running this year in Brisbane,
Australia and again, in Auckland, New Zealand in August.
Drones (also known as UAVs) will be a big talking point at this year’s event. “Drones were discussed last year, but
since then their use as a practical productive farming tool has skyrocketed,” said programme director Ken Wilson. “We
are still discovering how best we can utilise drones out in the field. It is exciting to see growth in this area,” said
While the rise of the drones will be popular, this year MobileTECH 2014 will also focus on key innovations in robotic
farming, cloud computing, use of big data, machine to machine communications (M2M) and mobile access to critical
systems. The emphasis is on technologies that can be adopted now, whether it’s on the farm, in the greenhouse or out in
If you’re keen on being involved in any aspect of the MobileTECH 2014, please contact us. If you’re interested in being
updated on the programme as it unfolds, register your interest onwww.mobiletech2014.com.
MEDIA RELEASE ENDS