MEDIA RELEASE
FOR IMMEDIATE RELEASE
Monday 28 November, 2014
MEDIAWORKS TV APPOINTS DIRECTOR OF RESEARCH AND ANALYTICS
MediaWorks TV is delighted to welcome Inna Goikhman as Director of Research and Analytics.
Paul Maher, Chief Executive – MediaWorks TV, says: “Inna is a great addition to MediaWorks TV. She brings a real
understanding of the media market, and how to best leverage our unique content relationship to find solutions for our
customers.
“As well as providing customer and consumer insights, Inna is responsible for bringing increased analytics to our
business, with a focus on inventory and content management that will benefit viewers and clients.”
Inna has extensive experience in the media industry, having developed and led operations for Accenture Media Auditing
(Asia Pacific) and most recently Media Pilot (Media Auditors) in Australia and New Zealand. In addition to her
understanding of the media market, Inna has in-depth analytical and system development experience. She has a Masters in
Applied Mathematics from Moscow University.
Inna Goikhman starts at MediaWorks TV today.
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