For immediate release
Roneel Rama Wins Once-in-a-lifetime Chance And Takes Reigns As Head Of PlayStation® For A Day
Auckland, New Zealand, 28 March 2014 – Sony Computer Entertainment New Zealand gave one lucky gamer the chance to enjoy the power of being boss of
PlayStation New Zealand for a day.
In a style reminiscent of Delsin Rowe from inFAMOUS Second Son, Roneel Rama, 25 years old, from West Auckland, out-manoeuvred his peers to win the coveted title. And on Friday last week, the new high-powered CEO took office, and control.
Roneel had many tough decisions to make as boss; not the least being how to divide up his day. He saw first-hand the
push and pull between running the business and sampling titles before anyone else.
So how do you think he used his power? Click the link below to find out.
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Notes to Editor:
Roneel enjoyed the power of being the boss of PlayStation NZ and made plenty of boss decisions including a voice
conference with the Vice President of Sony Computer Entertainment Europe, signed off HR leave and marketing plans,
decided on social media promotions and provided feedback on media and public relations marketing strategies. Visit
facebook/PlayStationNZ to check out Roneel’s behind-the-scenes video tomorrow.