Media release
25 March 2014
Air New Zealand romance campaign proves huge success in China
Romance is alive and well in China as Air New Zealand launches “Love is a Journey,” the latest phase in its popular
romance themed marketing campaign.
The airline unveiled the “Romance Class” campaign in China last year with an online safety video highlighting New
Zealand as the ideal destination for a romantic getaway.
The safety video has been viewed online more than 890,000 times and the campaign, which ran in July and August, was
hugely successful, far exceeding sales targets and winning the airline a legion of fans on Chinese microblogging site
Sina Weibo.
The latest phase features a series of heart-warming videos of three couples including influential Chinese social media
personalities Molly Wang and Solo Zhuang who starred in last year’s popular online safety video. The pair has a combined
social media following of more than 1.6 million fans.
The three couples are individually interviewed about their “journey of love” and how travel has played a role in each of
their relationships.
Air New Zealand Chief Sales and Commercial Officer Cam Wallace says the “Romance Class” campaign has proved a great
success amongst China’s romance seeking set and this latest phase of the campaign seeks to further drive travel to New
Zealand.
“Regardless of age many couples in China dream of a romantic New Zealand holiday and consider New Zealand an ideal
destination to marry, to honeymoon or to celebrate an anniversary.
“Romance is a year round, premium and special interest segment that both Air New Zealand and Tourism New Zealand are
committed to growing in China. We are confident the latest phase of our campaign will cement New Zealand’s reputation as
a romantic, must see destination for couples.”
In addition to the videos, which will be launched on Douban, an online travel portal and featured through video and
social media platforms including Youku, Sina Weibo and WeChat, the airline will launch a series of special deals
including a 48-hour sale from today.
The videos with English subtitles can be viewed exclusively online here at Air New Zealand’s YouTube channel.
Ends