Women Lose in Laundry Stakes
Does your washing machine have scud?
Auckland, 18 March 2014 – A survey of washing machine owners shows the nation’s women are still shouldering the brunt of
laundry duties, despite record numbers of women in the labour market.
The Canstar Blue nationwide survey of 739 New Zealanders highlights the reality for many women; work doesn’t at the end
of the business day. Eighty eight per cent of women in the survey say they do the majority of washing in their
household, compared to 59 per cent of men.
Younger women fared slightly better but were still a long way from an equal division of laundry duties, says Derek
Bonnar, Canstar New Zealand General Manager.
“Gen Y men do more laundry duty than their older counterparts, but it is still far less than Gen Y women. Data from
Statistics New Zealand - in 2010 - showed that each day women spend an hour more than men on household chores. It
doesn’t look like much has changed.”
How and when we wash our clothes
Half of those surveyed said they washed more than five loads of laundry a week and the economy of cold wash cycles
appealed to nearly 60 per cent of respondents.
Topping the washing frequency stakes were Gen Xs – more likely to have young children – and those from Otago, with
around 60 per cent from each group washing five or more loads of laundry each and every week.
For an average 7kg capacity washing machine that equates to 1.8 tonnes of washing every year, or in garment terms an
annual laundry list of:
• 520 pairs of adult’s jeans
• 260 pairs of children’s jeans
• 780 shirts
• 520 sheets
• 520 pillow cases
• 780 tea towels
• 780 small towels
Around a third ignored care labels and washed all clothes on the same setting, says Bonnar.
“While that might save time, it could prove to be a false economy and shorten the life of delicate garments. One in
three surveyed say they have ruined clothing by mixing colours and whites in the wash.”
Scud – the scourge of our dirty washing machines
Nearly 40 per cent of respondents say they didn’t know that the inside parts of a washing machine needs to be cleaned.
Manufacturers recommend those using fabric softener or favouring a cold wash cycle should clean the inside of their
machine. The reaction between laundry powder and fabric softener is termed scud, and it’s nasty, says Bonnar.
“It’s a greasy deposit that clings to the unseen parts of a washing machine, especially where a cold cycle is used.
Blobs can break off and deposit on clothes. Scud can be scud-daddled by regular cleaning and running a clothes-free hot
wash cycle, complete with detergent.”
For more information on cleaning their washing machine, owners should consult their manual.
Euro brand Bosch again topped the survey with 5 star ratings across all categories, says Bonnar.
“This is the third year of victory for Bosch in the Canstar Blue Washing Machine Consumer Satisfaction survey. Bosch has
struck the balance between price, performance and service and is reaping the rewards with consistently high customer
satisfaction scores.”
The survey covered seven categories:
1. Overall satisfaction
2. Value for money
3. Performance
4. Reliability
5. Ease of Use
6. Quietness
7. Design
8. Warranty and service
About the survey
Canstar Blue commissions Colmar Brunton using the SSI Panel to regularly survey 2,500 New Zealand consumers to measure
their satisfaction across a range of products and services. The outcomes reported here are the results from a survey of
consumers who have purchased and used a new washing machine in the, in this case, 739 people. The survey has a margin of
error of +/- 3.6%.
Age Groups:
Gen Y: 18-29
Gen X: 30-44
Baby Boomers: 45+
To view the full results of the Canstar Blue survey go to: www.canstarblue.co.nz
ENDs