Lassoo Forms Strategic Alliance with Global Player

Lassoo Forms Strategic Alliance with Global Player

Auckland: Leading independent media and PR agency Lassoo announced today it has formed a strategic alliance with global media company Havas Media Group.

Founded over a decade ago, Lassoo Media and PR has established itself as an innovative company, pioneering convergence between media, PR and digital.

Like Havas Media, Lassoo views itself as a challenger brand and one of New Zealand’s leading independent media and PR companies. Operating on both side of the Tasman, Lassoo’s clients include Red Bull, Sleepyhead, Cavalier Bremworth and Southern Cross Travel Insurance.

“We are delighted to announce our strategic alliance with Havas Media, one of the world’s largest communications groups. We share similar values and vision and see this alliance as a natural evolution for Lassoo,” says co-Founder and Owner Anna St George.

“Havas Media seamlessly brings together digital, data and content in what can be a confusing landscape to navigate. This fits perfectly with Lassoo’s model and the needs of our clients”.

Bridgette Franklin, Lassoo co-Founder and Owner, adds, “It is great news for our clients who will enjoy the combined benefits of Lassoo’s agile independence and Havas Media’s global knowledge and tools, leading to an increased ability to harness advancements in the fast-growing digital arena.”

“Under the partnership, Lassoo will have access to Havas Media’s international suite of leading-edge digital, media and research resources whilst providing Havas with greater insights and a presence in New Zealand, “Franklin said.

As a result of this strategic alliance Lassoo will support Havas Media’s international requirements in the New Zealand market.

Both companies are still run by their founders who remain actively involved in the businesses and both invest extensively in experience and expertise.

Vishnu Mohan, CEO of Havas Media Group, Asia Pacific says: “We are very excited about our future with Lassoo Havas Media and PR, and having a presence in the New Zealand market. We have been considering our growth options in the region for some time and wanted to join forces with a respected team who share our philosophy and ambitions.”

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