Harcourts to Commence Global Hashtag Marketing Campaign
7 March 2014
International Real Estate Group Harcourts has embraced the latest hash tag trend for their new global marketing campaign
launching next month.
The implementation of the #harcourtsglobal campaign will not only increase brand awareness and connections online, it
will show current and future clients the benefits of working with a forward thinking and strong international brand.
International Brand Manager for Harcourts, Aimee Williams, said the campaign will allow Facebook, Twitter and Instagram
users to experience the world of Harcourts. “Future and current clients will be able to click on the #harcourtsglobal
hashtag and be able to view Harcourts brands, products, marketing and our fantastic culture,” Ms Williams said.
The campaign will focus on four global messages with marketing pieces in English and Mandarin to cater to Harcourts
growing database of Chinese clients.
“One message in the campaign focuses on our ability to offer eight times the amount of exposure for a client’s property
as we not only have local connections, but connections and offices in eight other countries around the world. This means
our clients won’t just get the first buyer, they will get the best buyer for their property” Ms Williams said.
Other messages featured in the campaign include ‘Connecting East with West’, which draws attention to Harcourts growing
presence in Asia and the connections Harcourts has with wealthy investors to market the clients property through. The
ever growing number of team members is highlighted in the ‘6,800 Unique Reasons’ campaign message, emphasising the
Harcourts network of over 780 offices and 6,800 team members across the globe willing to provide world class service to
future and current clients.
Ms Williams explained the final message in the #harcourtsglobal campaign was ‘Unparalled Online Reach’. “This message
accentuates the innovative technology we have to stay connected to all clients worldwide. We offer intuitive mobile
device technology, smart phone and tablet apps, high traffic websites and targeted buyer matching capabilities,” she
said.
The #harcourtsglobal campaign is focused online, but will also feature across direct mail, flyers, shop frontage and
print media in early March.
About Harcourts
With over 780 offices in eight countries, Harcourts is one of the fastest growing real estate group’s in the world.
Harcourts offers a full range of real estate services, specialising in residential, commercial and rural property sales
as well as property management services. Harcourts works closely with several affiliate groups including Mortgage
Express, Strand Conveyancing, Landmark Harcourts, Luxury Property Selection, NAI Harcourts and Harcourts Complete to
offer clients a comprehensive real estate solution.
In 2008, Harcourts launched its charitable arm, The Harcourts Foundation to provide support that helps, grows and
enriches our communities. In 2013, Harcourts celebrates its 125 year anniversary.
ENDS