Wellington Drive Reports 2013 Annual Results with continued operational and margin improvements
Auckland, 28 February 2014 - Wellington Drive Technologies today announced its financial results for the year ended
December 31, 2013.
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2013 Highlights:
• Total Revenues decreased by 23% to $27.4 million attributable to Wellington’s planned exit from the unprofitable
Ventilation business;
• US Dollar revenue breakdown:
Refrigeration Revenue was stable at US$20.7 million (2012: US$20.6) million with 1.1 million motors shipped to
customers. This result demonstrates a stable core motor business;
Europe Refrigeration Revenues increased 27% as a result of improved commercial agreements with targeted customers and
new development activities starting to deliver results;
Revenues in the Americas increased 4% despite lower than normal Mexico demand;
• Gross Profit of 18.7%, increasing from 4.9% in 2011 and 14% in 2012;
• Operating Costs reduced from $11.7 million to $9.4 million;
• Inventory reduced from $4.5 million to $4.0 million;
• Launched new Supermarket products – the 4 watt ECR01 motor and Fanpack Solution;
• Completed a strategic partnership with East West Manufacturing that will deliver manufacturing cost and supply
chain capability improvements;
• Recruited two growth focused executives, Gerardo Gonzalez leading the Intelligent Solutions Business based in
North America and Clayton Thomas, based in China, leading the new Asia Pacific growth strategy;
• Secured 10 new EC Motor customers, in Asia, Northern Europe and Latin America;
• The raising of $5.8m of new capital.
2013 was the second year of the Company’s turnaround plan and was marked by significant progress in its five main
priorities of market expansion, lead-time reduction, cost reduction, strategic partnering and strengthening the
Company’s resources.
Of particular note was the progress made on enabling a more competitive supply chain with the strategic partnership
agreement signed with East West, a contract manufacturer and induction motor supplier based in Atlanta USA. The
partnership is initially focused on supply chain improvement, but will progress to collaboration on growth projects in
the USA with joint sales initiatives and ventilation motor product development.
The project to transfer part of Wellington’s supply chain to East West’s Vietnam factory is progressing well, and the
Company expects to be purchasing motors from that facility by the end of the first half of 2014.
Beyond the East West partnership, other supply chain improvements were made in the year and plans were put in place to
secure further improvements and cost reductions, these include:
• The use of some of the proceeds of new capital raised to secure improved commercial terms with our China based
motor supplier.
• The decision to move the balance of our electronics supply chain (that part not committed to East West) from our
existing China based supplier to a new Indonesian based supplier. This supplier is headquartered in Singapore and has
manufacturing assets in China and Indonesia.
• Due to the increased capability of the new supply chain, the Company decided to close business operations in its
Singapore office and move its supply chain management to the New Zealand headquarters in Qtr1 2014. Resident engineers
will continue to be located at supplier sites to ensure product quality.
CEO Greg Allen commented:
“The team is satisfied with its operating and gross profit improvements and the new customer wins it has achieved in
2013, despite the lower than expected revenue in the second half of the year.
Over the last two years we have significantly reduced Wellington’s internal operating costs and supply chain costs. We
believe the strategic decisions made, and now being executed around East West and other supply chain improvements, will
continue to drive cost out of the business and help to improve financial performance.
As a stepping stone to our three year growth plan we have re-developed Wellington’s product road-map to include Smart
Controllers and Advanced Smart EC motors, exciting new products that are focused on Supermarket display case
manufacturers as well as bottle cooler customers.
We will continue to innovate for our customers in both motors and Smart Controllers, diversifying further beyond bottle
cooler refrigeration and into new markets for our products. We will work with our partner East West to complete our
supply chain transition and explore ventilation motor growth opportunities with them.
In 2014 we will increase our focus on growth in both our core (or existing) refrigeration business as well as new
products and markets as part of our three-year growth plan. The success of that plan will be measured predominately by
our progress in winning new customers and entering new markets.”
2014 Plan and guidance
As the Company now moves from its turnaround phase to its growth plan, it will be primarily focused on growing revenue
to deliver improved profitability. The five main growth priorities for 2014 will be:
1. Establish sales partnerships to access growth opportunities in new markets;
2. Revenue diversification through increased business with supermarket display manufacturers;
3. Launch the Company’s first Smart Controller into the Commercial Refrigeration market;
4. Grow product development capacity to broaden our product portfolio and solution offering; and
5. Complete the East West supplier transition and enable a lower manufacturing cost point.
Initial trading guidance for 2014
•Revenue of NZ$30 to $35m - targeting 20% volume growth in 2014 from existing product lines. It should be noted that the initial wide range in
revenues is due to lower than normal Latin America sales experienced over the last six months of 2013. This is the
result of emerging demand weakness from some retail brands, which the Company believes may be partly a result of the new
‘sugar sweetened foods’ sales tax announced in Mexico in Qtr4 2013. The outcome of this market volatility is not yet
clear.
•Gross profit of 20% to 23% - gross profit % is projected to be at its lowest in Qtr1 2014, at 15% to 18%. Qtr1 guidance is driven mainly by customer
price incentives intended to secure business, with gross profit % expected to improve through the year as manufacturing
cost reductions relating to supply chain changes are realised.
•Net profit after tax (NPAT) loss of less than $2.7m.
•EBITDA loss of less than $2m – Supply chain cost reductions will not be fully implemented until Qtr4 2014 as higher cost inventories are sold down.
Operating costs are planned to increase by approximately NZ$0.5m as expense reductions are offset by increased
investment in sales and product development staff.
Chairman Tony Nowell commented:
“Wellington had previously targeted a result of EBITDA breakeven in 2014. The Company has decided to bring forward its
growth plans which will mean sacrificing short-term profitability for future business growth. This will ensure it does
not forgo new market, new product and new customer opportunities.
The Company’s new three-year growth plan is driving increased investment in growth resources, expansion into new
geographies and further commercial incentives to new and existing customers to enable new business. We will also
increase capital investment to support a broader product road map. The Company expects these investments to deliver
increasing revenues and continued margin growth over the next three years.”
ENDS