24 February 2014
Young Kiwis Enter the Social Media Market
New Zealanders are spending more time interacting on social media platforms than any other country in the world, according to futurist and entreprenuer Ross Dawson. This reflects a trend indicated in the last New Zealand social media report, conducted by Nielsen in 2010, showing New Zealanders were rapidly increasing their participation online, with content sharing the most popular social media activity.
However, with recent reports that Facebook is set to lose 80% of it’s user base by 2017, and this trend reflected in stagnating traffic growth for content sharing platform Tumblr. It appears there may be a gap for the next generation of social media platforms.
A group of young Kiwis have been working for the past 10 months in the hope of filling this gap. Scrollr is a content-based platform that gives each user their own gallery, the difference being that users are effectively now in the driving seat to create their own network. Their mission is to change the way people interact with content online; whether it’s checking out what’s trending, following celebrities and keeping up to date with global news or getting inspiration for an upcoming event, they believe Scrollr provides an all encompassing experience, delivering consistently important and relevant content to users.
Head of Marketing, AJ Tills, says; “Internally, we’ve always focused on the fact that we’re not building a website, we’re building a community. The value is purely in the congregation of active users.”
Scrollr is the brainchild of kiwi students; Tim Jennings, Andrew Wallace and Jing Seth. The idea developed following a moment of inspiration whilst studying at the University of Auckland Business School. It quickly built momentum and path to reality following the recommendation of two I.T. students from one of Tim’s old mentors at St. Kentigern College, Auckland; Erich Lee and Matt Ellwood. AJ Tills, with a background in marketing and a love for brand building, was brought in with the simple mantra to ‘let people know about it.’ Tim says about the team; “It was never about bringing in people for the sake of it, or forming a structured company. If I saw a weakness, I found the best person possible and introduced them. We have grown together with this idea.”
Scrollr is officially open to the public today, after 9 months of development and a month long testing phase. It can be found at www.scrollr.co. Scrollr. Share Your World.
Scrollr Team: Tim Jennings, Andrew Wallace, Jing Seth, AJ Tills, Erich Lee, Matt Ellwood.