24 February 2014
FOR IMMEDIATE RELEASE
Tourism Holdings Limited Appoints Market Development Manager
Tourism Holdings Limited (thl) has announced that experienced marketer Rebecca Mason has joined the company on a 12 month contract, filling the role
of Market Development Manager Maui & Britz for New Zealand and Australia. Rebecca started withthl on 10 February.
Rebecca moved tothlafter completing a one year contract with Air New Zealand’s Grabaseat working on their domestic and industry partnership
strategy, following over seven years as GM Marketing for AA Tourism.
During her time at AA Tourism, Rebecca was responsible for developing and managing hugely popular campaigns including101 Must-Do’sfor Kiwis andGreat Kiwi Road Trips.
Kate Meldrum,thl’s GM Marketing & Customer Experience commented, “ We are delighted to welcome Rebecca on board. With her extensive brand marketing,
innovative approach to JV campaigns and digital experience Rebecca brings exactly the right skills we need at this
juncture to take our brands to the next level.”
ENDS