Accuro Health Likes the Number 13 Anytime, Anyway
February 13, 2014
Thirteen’s a lucky number for Accuro Health Insurance.
For the 13th quarter in a row to January 2014, Accuro has increased its membership at a time when the Health Funds
Association (HFA) is facing the challenge of a contracting market.
For more than three years, membership has increased by more than 10 percent which has delighted the health insurer.
The increase is significant alongside a nationwide drop of 13,500 members from the market last yearas reported by the
Health Funds Association. Only in the last quarter has the HFA experienced a small increase.
Sales and Marketing Manager, Kelleigh Aston, says Accuro has positioned itself strongly in the marketplace in offering
top quality products at the lowest possible premium, a claim verified by Consumer NZ and independent research houses.
Kelleigh has led the strategy for increased awareness and says more people are realising that health insurance is an
important component in the insurance portfolio.
“Traditionally people have insured everything but themselves however when unexpected ill health prevents them from
working, they’re often unable to meet financial commitments,” she says. “With health insurance they receive surgery or
medical treatment when they want it and are back at work much earlier.”
The breakdown of figures show a substantial increase in membership in the 30 to 45 age group which indicates that
parents see the importance of insuring themselves and their family.
“We’ve been concentrating attention on the role mothers play in decisions relating to family health and protection. They
play a crucial role in influencing the lifestyle, behaviour and investment for their families,” she says.
“Because women at home are crucial to the wellbeing and stability of the family unit their ongoing good health is
essential.”
Accuro places a strong commitment on wellbeing and Kelleigh believes that when people are healthy and physically fit,
they make better decisions in meeting the challenges of the day and the long term goals of the future.
“While we’re encouraged by the ongoing trend, we’re still concerned that now less than 30 percent of New Zealanders has
health insurance. Our challenge is to reinforce the value health insurance can bring to the country as a whole as it
re-balances the unsustainable future requirements of the public system,” Kelleigh Aston says.
To celebrate its milestone, Accuro is announcing its increase on February 13.
ends