Christchurch Airport Engages with Chinese Travelers using Sina Weibo
Beijing, China – 24th January 2014 – Digital Jungle, China’s largest independent content focused, digital marketing
Agency announced today that it has been appointed the Social Media Agency by Christchurch Airport in New Zealand.
This partnership will see Digital Jungle managing the Chinese social media accounts to promote the airport as the
gateway to New Zealand’s South Island.
According to Matthew Findlay, Christchurch Airport’s General Manager Aeronautical Business Development, this partnership
offers up the Airport a great platform to promote travel to the region and more broadly the country. “Our reach in China
through a social marketing program will ensure we have a digital voice among the estimated 87 million outbound Chinese
travelers. Additionally, China has 618 million internet users where almost 95% of these people have social media
accounts. These numbers alone make having a Chinese social media program an obvious choice for Christchurch Airport. As
the gateway to the beautiful South Island, many visitors from China have come to explore New Zealand’s famous scenery
and participate in many of the wonderful experiences on offer here. A social media voice will encourage more to also
have this exclusive experience” said Findlay.
Through the Chinese social media program the Airport will also be able to learn more about Chinese travelers interests
and concerns. Dr. Mathew McDougall, Founder and CEO of Digital Jungle said, “Social media marketing is about creating
relationships and given the airport is often the first port of call for a destination, this offers a unique way to
welcome Chinese to Christchurch and the wider South Island of New Zealand. Digital Jungle has created a verified Sina
Weibo account for the airport and we look forward to building a Chinese following that can learn more about activities
within the airport as well as this beautiful region and what it has to offer.”
About Digital Jungle
Digital Jungle is China's largest independent content focused, digital marketing Agency, boasting 120+ staff in China
and teams in Australia and Japan. Our primary focus is to work with Western organizations to deepen their relationships
between their brand and Chinese consumers; through quality content and strategic thinking, to drive consumer action, and
to deliver value and measurable results for our clients.
With an infinite amount of information being created, curated, consumed and shared online every moment of the day, there
has never been a more important time than now, to tell the right story about your brand, through the right channel at
the right time. We don’t limit our content distribution to a single digital channel but act to integrate a communication
strategy across social media, search marketing and all other appropriate channels regardless of accessed by PC, tablet
or phone.
In this evolving digital landscape, we are seeing more and more of the world’s leading brands turn to content to tell
their brand story. And, by telling brand stories through an ‘editorial lens’, the content we create, connects customers
to brands in a way that creates deep emotional engagement and adds real value to their lives. Our content uniquely
touches highly targeted Chinese audiences; from Chinese students looking to study in a Western University, Chinese
tourists looking to book a hotel abroad or Chinese consumers wanting to purchase brands online.
Connecting you to China
Additional information: www.digitaljungle.com.cn
Christchurch Airport – bringing the world South
Christchurch Airport welcomed 5.5 million passengers last year, ranking as New Zealand’s second largest airport. The
airport occupies a unique position economically, as the South Island’s busiest and most strategic air connection to the
world’s trade and tourism markets. 81% of international visitors to the South Island are welcomed and farewelled at
Christchurch Airport.
In addition, the airport plays an important role as the South Island’s major domestic hub servicing all New Zealanders,
enabling passengers to connect to a full spectrum of destinations throughout New Zealand. Christchurch International
Airport is a major driver of the regional Canterbury economy, generating airport precinct related jobs for nearly 6000
people.
Government policy currently offers 'Open Skies" over Christchurch until 2017, giving favourable consideration to
airlines offering new services to and from the city.
Christchurch Airport is owned and operated by Christchurch International Airport Limited (CIAL). CIAL was established as
a limited liability company in 1988, and ownership of CIAL is now shared by Christchurch City Holdings Limited with 75%
and the New Zealand Government with 25%. The company’s vision is to be recognised as New Zealand’s leading tourist
gateway.
Christchurch Airport is a carbon neutral company and has received carboNZero certification from Landcare Research
following a detailed measurement and analysis process. CIAL is the first airport company in the Southern Hemisphere to
attain certified carbon neutral status and is the second carbon neutral certified airport company in the world.
Visit www.christchurchairport.co.nz for more information.
ENDS