31 January 2014
Hirepool Gets Good Kiwi Blokes Pete and Andy On Board
Popular TV personalities Pete and Andy Walker have climbed on board the Hirepool wagon.
They’re the stars of the company’s new 30 second TVC which goes to air this Sunday (February 2).
“Pete and Andy are good Kiwi blokes and, with their easy-going attitude and keen senses of humour. make an ideal fit for
New Zealand’s leading equipment hire company,” says Mark Powell, Hirepool’s Executive Director Sales and Marketing.
The ad, which comes in 15 and 30 second versions, was made by Auckland-based Brand Assist and directed by Hugh Walsh,
with Lassoo Media & PR handling media placement.
Brand Assist’s Wayne Gillies says Pete and Andy were great to work with. “Considering it’s their first ad, they were a
dream - very professional and so quick to learn the script. And, no, they didn’t demand wokachockachinos while on set.”
The Bulls-based brothers enjoyed making the ad, even though it meant they had to wear make-up. “Pete loves it,” jokes
Andy. “He won’t sign the contract unless there is make-up.”
“Except lip gloss. That’s the line,” retorts Pete, who goes on to praise Gillies. “This is his brainchild, he’s the
architect behind all of this and he saw the opportunity and put us together and thought we could make something awesome
out of it. So it’s all credit to him.”
And the brothers have a business suggestion for Hirepool going forward. “I’ve always loved flying,” says Pete, “but the
helicopter dream is sort of on the backburner at the moment. It’s still something I would really like to do but it just
costs so much money...unless Hirepool gets some helicopters on board.”
Hint, hint, Hirepool.
The commercial will be on air for the next three months.
ENDS