Mosh offer New Year’s Resolutions in the world of social media
This year will be a year of doing things properly in the world of social media according to Jeremy Marks, Head of
Strategy at Mosh. ‘New Zealand has always been a bit behind the pace compared to the rest of the world when it comes to
social media marketing but we have seen a marked change in the awareness of the importance of social media in business.
Last year lots of companies thought about doing it or dabbled in a haphazard way but this year there is more emphasis on
getting it right. If you don’t, your competitors will.’
Mosh have compiled a list of New Year’s resolutions to keep your social media marketing plan on track.
1. Research. Have a look around at what your competitors are doing, try and work out which social media platforms are
relevant to your business. For example, restaurants could make great use of Pinterest with photos and recipes of dishes,
or an online magazine would benefit from building a readership through Twitter. It’s worth evaluating your own social
media assets too and looking at how they are performing.
2. Plan. It may seem obvious but it’s amazing how few companies think about what they want out of social media before
diving in. Some decent planning will ensure you don’t waste hours trawling around aimlessly on social media sites. Think
carefully about what you are going to post and when and draw up a calendar.
3. Manage. Executing your plan is the fun bit. It’s quite addictive replying to the comments and responses to your
posts, especially when you get great feedback. Make sure you respond in a consistent ‘brand voice’ and in a timely
fashion.
4. Monitor. This is the bit many forget to do, but it will give you an idea of how your social media plan is performing.
Facebook have improved their section on reporting and insights enormously over the last year so it’s worth spending some
time getting to grips with it so you can refine and hone your strategy.
Jon Randles, Mosh’s Head of New Business says, ‘All the early signs this year are showing companies want to get heavily
involved in social media and make sure they are doing it the right way. The last couple of years have been characterised
by suspicion but social media is everywhere now, it is reported in the news, often appears in the paper and is a daily
part of conversation. It’s the ultimate form of sharing information and most businesses now realise if they don’t get on
board, they will be left behind.’
Mosh offer a range of products to research, define a strategy for your business and manage your social media program as
well as assess your performance and progress. Private training packages and training camps are also available. See
www.mosh.co.nz
ENDS